CPG Manager
蓝瓶咖啡(中国)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:餐饮业
职位信息
- 发布日期:2022-07-24
- 工作地点:上海-静安区
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:2-2.5万
- 职位类别:食品/饮料研发
职位描述
About the Job:
The CPG Manager lead our CPG (consumer packaged goods) products from concepts generation to product launch using his/her deep understanding of the Blue Bottle brand, guest, channel, data insights and market and cultural trends to introduce new products that propel both the Blue Bottle brand and business forward. This role will partner and coordinate with design, brand, sales channel owners, sourcing, outside vendors, and global CPG team, to lead the development, execution, and launch of our CPG products.
We’re looking for a passionate product thinker that is equally driven by delighting customers, strong brand vision, and commercial goals.
You will:
● Generate concepts for CPG products, and collaborate with R&D, branding, sourcing, outside vendors and global team to bring the concepts to life
● Collaborate with global CPG team to bring global CPG products to local market
● Project manage product launch schedules—both internally and externally with vendors, sales channel leaders, brand and sourcing— to ensure all stages of product creation, launch and forecasts are reliably met
● Report on and analyze category, competitor, and product performance regularly, providing visibility and insights into category trends, growth and define opportunities
You are:
● You are a lover of coffee, design, and product innovation
● You are always curious, always learning, with a growth mindset
● You are someone who has both an intuitive sense and complex understanding of our Blue Bottle products and our guests and understands what is engaging to whom
● You are accountable and reliable -- taking ownership and responsibility for actions, behaviors and contributions
● You thrive in a fast-paced, small-team environment, and can quickly adapt to and implement change
● Deeply collaborative and drive work effectively and seamlessly across departments, disciplines, and regions
You have:
● Bachelor’s degree
● 7+ years of related experience; in marketing, product development, or similar field
● 5+ years of experience in international companies in FMCG industry
● An exceptional eye for design and understanding of sensorial brand nuance
● Comfort with design and development process, material, and sourcing; knowledge of sustainable materials and practices is a plus
● Excellent problem-solving skills and innate ability to collaborate and lead through ambiguity
● The ability to lead multiple complex projects, with many stakeholders, at one time and prioritize work according to potential impact
The CPG Manager lead our CPG (consumer packaged goods) products from concepts generation to product launch using his/her deep understanding of the Blue Bottle brand, guest, channel, data insights and market and cultural trends to introduce new products that propel both the Blue Bottle brand and business forward. This role will partner and coordinate with design, brand, sales channel owners, sourcing, outside vendors, and global CPG team, to lead the development, execution, and launch of our CPG products.
We’re looking for a passionate product thinker that is equally driven by delighting customers, strong brand vision, and commercial goals.
You will:
● Generate concepts for CPG products, and collaborate with R&D, branding, sourcing, outside vendors and global team to bring the concepts to life
● Collaborate with global CPG team to bring global CPG products to local market
● Project manage product launch schedules—both internally and externally with vendors, sales channel leaders, brand and sourcing— to ensure all stages of product creation, launch and forecasts are reliably met
● Report on and analyze category, competitor, and product performance regularly, providing visibility and insights into category trends, growth and define opportunities
You are:
● You are a lover of coffee, design, and product innovation
● You are always curious, always learning, with a growth mindset
● You are someone who has both an intuitive sense and complex understanding of our Blue Bottle products and our guests and understands what is engaging to whom
● You are accountable and reliable -- taking ownership and responsibility for actions, behaviors and contributions
● You thrive in a fast-paced, small-team environment, and can quickly adapt to and implement change
● Deeply collaborative and drive work effectively and seamlessly across departments, disciplines, and regions
You have:
● Bachelor’s degree
● 7+ years of related experience; in marketing, product development, or similar field
● 5+ years of experience in international companies in FMCG industry
● An exceptional eye for design and understanding of sensorial brand nuance
● Comfort with design and development process, material, and sourcing; knowledge of sustainable materials and practices is a plus
● Excellent problem-solving skills and innate ability to collaborate and lead through ambiguity
● The ability to lead multiple complex projects, with many stakeholders, at one time and prioritize work according to potential impact
公司介绍
蓝瓶咖啡是一个充满激情且正在不断发展的团队,我们相聚在一起的目的很简单:用美味的咖啡连接世界。
每天,我们制作美味的饮品、焙烤饼干、清洁,说“请”和“谢谢”。 这是一个由咖啡专家、艺术家、作家、感官学家、烘焙师、设计师和各行业梦想家组成的不可思议的多元团队,碰巧,他们也是行业中即勤奋又有才华的人。
加入蓝瓶,用美味的咖啡连接世界!
每天,我们制作美味的饮品、焙烤饼干、清洁,说“请”和“谢谢”。 这是一个由咖啡专家、艺术家、作家、感官学家、烘焙师、设计师和各行业梦想家组成的不可思议的多元团队,碰巧,他们也是行业中即勤奋又有才华的人。
加入蓝瓶,用美味的咖啡连接世界!
联系方式
- 公司地址:成都北路333号