市场经理, Marketing Manager (职位编号:6943)
锡捷科技服务(上海)有限公司
- 公司性质:民营公司
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2022-06-25
- 工作地点:上海
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语一般
- 职位月薪:1.5-2万
- 职位类别:市场/营销/拓展经理
职位描述
关于我们集团
我们提供世界一流的存储技术,为有数据存储和数据恢复需求的客户提供服务。我们的团队主要专注于客户和零售存储解决方案. 我们正在寻找一名专注于企业系统级市场渠道活动执行以及相关项目的候选人。
关于角色–您将:
? 符合边缘到云系统市场营销的年度策略,支持从边缘到云的系统级市场营销,包括企业/SV OEM/IT4/系统,以及后续的管道开发。
? 协助上级经理执行季度关键的IT4/System 整合营销的市场活动,并且参与执行系统合作伙伴线上/线下赞助活动以及物料安排,从市场角度加强系统业务关系。
? 支持中国合作伙伴项目工具的builder部分,特别是交易登记和线下招聘推广活动以及相关活动物料制作和必要的付费社媒宣传联络。
? 管理和沟通中国区内部销售或电话销售代表的代理团队,维护区域内的PDT流程,通过各种企业层面的营销活动(如IMC活动,付费商机项目和付费社媒项目的实施进行结果转换和分析。
? 管理每周与销售团队的PDT会议,确保及时的市场线索转化为销售商机,及时向部门经理反馈PDT 操作或销售层面的问题,以优化流程。
? 帮助实现基于PDT团队的效率目标,包括每个合格的潜在客户接触次数,每个代表/天接触次数,商机创建的效率,计划/季度约会次数,ROI等。
? 支持扩展的B2B付费社交项目(Web SEM/EDM/付费广告),并根据部门经理的扩展目标,增加企业级、系统级付费社交项目的商机转化能力,例如流量,lead gen和SOV目标。能够建立KPI来评估供应商表现并报告分析。
? 与内容和活动团队密切合作,帮助确定项目组合、内容计划、中国区企业级活动的社媒传播安排。
? 确保跨团队协作准则和销售/市场PDT/供应商之间的沟通,及时支持并提高由市场活动带来的业务转化。
? 设计并提供培训给PDT/企业内部/外部媒体供应商等相关人员,以保持相关项目的更新和执行。
? 在员工的工作岗位和工作能力范围内,管理团队随时可能指示员工履行的任何其他职责。
关于你的
? 有相关行业或B2B市场营销背景者优先
你的经验包括
? 具有3年以上高科技行业或社媒行业B2B数字营销, 电话营销或商机管理相关经验。
? 具有良好的项目管理经验
? 自信,自我激励,注重细节、时间管理、组织能力以及结果和目标驱动的思维。
? 具有较强的分析能力,能够制定和分析项目的有效性和ROI。
? 具有在过去工作中实现管道开发目标的经验者和2B企业或数字营销者优先。
? 良好的表达能力;能够自如地与各种角色进行沟通和工作,从外部供应商到销售到市场营销。
? 在一个快节奏和高度跨职能的全球性组织中工作
? 具备团队协作能力
? 优秀的英语口语和书写能力
地点:北京/上海/ 深圳
关于希捷
希捷于1995年首次进入中国市场,在随后的20多年中,希捷一直致力于在该国存储行业的创新和发展中保持领先地位。希捷凭借其丰富的技术知识和经验,与许多客户和业务合作伙伴合作,帮助抓住了国内外的市场机会。现在,该公司在北京,上海,深圳,成都设有四个分支机构;天津实体;杭州的监控中心和数据恢复中心。
差旅:10%
About Our Group
We provide world-class storage technologies to serve our customers who have needs for data storage and data recovery. Our team focuses mainly on the client and retail storage solutions. We are looking for a candidate who can support Seagate system channel marketing as well as related projects to drive business.
As the role, you will:
1. Streamline with China edge to cloud marketing team annual strategy and support line manager. on lead generation in win and grow markets, including Systems / IT4/ Enterprise/SV etc. and afterwards pipeline development.
2. Assist line manager on quarterly key Systems/ IT4 Integrated Marketing Campaign (IMC) events execution and support system eco-partner engagement plan through on/offline sponsorship activities to strengthen system business relationship from vertical market perspective.
3. Support China partner program tool in builder part, especially on deal reg and offline recruitment/training promotions as well as related POSM arrangement.
4. Manage and communicate agency team of inside sales or tele sales rep in China region to maintain Pipeline Development Team (PDT) process regionally, qualifying inbound/outbound leads through various enterprise level marketing campaigns. (e.g. IMC event, paid lead and paid social program related result conversion)
5. Work closely with internal sales team to review certain leads status and timely monitor PDT process to raise up weekly feedback for process optimization.
6. Help achieve PDT team-based efficiency goals, including # of touches per qualified lead, # of touches per rep / day, efficiency in pipeline creation, # of appointments scheduled/quarter, ROI, etc.
7. Prepare reports and analytics for, and contribute to, regular meetings and presentations to business stakeholders and marketing team.
8. Support expanded B2B paid social program (Web SEM/EDM/Paid ad) and conduct with line manager’s expand goal to increase more edge to cloud marketing paid social on demand gen level conversion, e.g traffics, lead gen and SOV targets. Able to set up KPI to evaluate vendor performance and report analysis.
9. Work closely with the content and campaigns team to help define the program mix, content plan, campaign calendar, provide relevant enterprise/system level paid social plan to collaborate.
10. Make sure crossed team collaborate guideline and communication between internal Sales/ Marketing PDT/vendors to timely support business conversion from contribution of marketing activations.
11. Designing and delivering necessary training to PDT and internal/external stakeholders to keep related program updated and better execution.
12. Perform further other work that line manager deems to be within the capability of the job holder.
About You
? Relevant industry or B2B marketing background preferred
Your Experience Includes
? 3+ years relevant experience in relevant 2B digital/or pipeline management or relevant marketing.
? Proven project management experience within a matrix organization
? Critical attention to detail, time management, organization skills and also results-and goal driven mindset.
? Strong analytical skills and ability to strategize and analyze program effectiveness and ROI.
? Demonstrable experience achieving pipeline development goals or high tech 2B market in past roles as a plus.
? Good presentation skills; comfortable communicating and working with a variety of roles, from executives to sales to marketing.
? Working in a fast-paced and highly cross-functional global organization
? Confident, self-motivated individual with a good, demonstrable bias for action, and with an innate attention to detail
? Ability to work collaboratively in a team environment
? Excellent English in both verbal and written
Location: Beijing or Shanghai or Shenzhen
Seagate first entered the Chinese market in 1995, and in the more than 20 years that followed, it has committed itself to remain at the forefront in the innovation and development in the country’s storage industry. With its strong technical knowledge and experience, Seagate has worked with many customers and business partners to help capture market opportunities – both domestically and overseas. Now the Seagate Shanghai Services operates four branches in Beijing, Shenzhen, Chengdu and Hangzhou. The Hangzhou branch supports surveillance customers. Besides, Seagate has set up entities in Tianjin and Hangzhou respectively. The Tianjin services cloud storage customers and Hangzhou provides data recovery services respectively.
Travel: 10%
我们提供世界一流的存储技术,为有数据存储和数据恢复需求的客户提供服务。我们的团队主要专注于客户和零售存储解决方案. 我们正在寻找一名专注于企业系统级市场渠道活动执行以及相关项目的候选人。
关于角色–您将:
? 符合边缘到云系统市场营销的年度策略,支持从边缘到云的系统级市场营销,包括企业/SV OEM/IT4/系统,以及后续的管道开发。
? 协助上级经理执行季度关键的IT4/System 整合营销的市场活动,并且参与执行系统合作伙伴线上/线下赞助活动以及物料安排,从市场角度加强系统业务关系。
? 支持中国合作伙伴项目工具的builder部分,特别是交易登记和线下招聘推广活动以及相关活动物料制作和必要的付费社媒宣传联络。
? 管理和沟通中国区内部销售或电话销售代表的代理团队,维护区域内的PDT流程,通过各种企业层面的营销活动(如IMC活动,付费商机项目和付费社媒项目的实施进行结果转换和分析。
? 管理每周与销售团队的PDT会议,确保及时的市场线索转化为销售商机,及时向部门经理反馈PDT 操作或销售层面的问题,以优化流程。
? 帮助实现基于PDT团队的效率目标,包括每个合格的潜在客户接触次数,每个代表/天接触次数,商机创建的效率,计划/季度约会次数,ROI等。
? 支持扩展的B2B付费社交项目(Web SEM/EDM/付费广告),并根据部门经理的扩展目标,增加企业级、系统级付费社交项目的商机转化能力,例如流量,lead gen和SOV目标。能够建立KPI来评估供应商表现并报告分析。
? 与内容和活动团队密切合作,帮助确定项目组合、内容计划、中国区企业级活动的社媒传播安排。
? 确保跨团队协作准则和销售/市场PDT/供应商之间的沟通,及时支持并提高由市场活动带来的业务转化。
? 设计并提供培训给PDT/企业内部/外部媒体供应商等相关人员,以保持相关项目的更新和执行。
? 在员工的工作岗位和工作能力范围内,管理团队随时可能指示员工履行的任何其他职责。
关于你的
? 有相关行业或B2B市场营销背景者优先
你的经验包括
? 具有3年以上高科技行业或社媒行业B2B数字营销, 电话营销或商机管理相关经验。
? 具有良好的项目管理经验
? 自信,自我激励,注重细节、时间管理、组织能力以及结果和目标驱动的思维。
? 具有较强的分析能力,能够制定和分析项目的有效性和ROI。
? 具有在过去工作中实现管道开发目标的经验者和2B企业或数字营销者优先。
? 良好的表达能力;能够自如地与各种角色进行沟通和工作,从外部供应商到销售到市场营销。
? 在一个快节奏和高度跨职能的全球性组织中工作
? 具备团队协作能力
? 优秀的英语口语和书写能力
地点:北京/上海/ 深圳
关于希捷
希捷于1995年首次进入中国市场,在随后的20多年中,希捷一直致力于在该国存储行业的创新和发展中保持领先地位。希捷凭借其丰富的技术知识和经验,与许多客户和业务合作伙伴合作,帮助抓住了国内外的市场机会。现在,该公司在北京,上海,深圳,成都设有四个分支机构;天津实体;杭州的监控中心和数据恢复中心。
差旅:10%
About Our Group
We provide world-class storage technologies to serve our customers who have needs for data storage and data recovery. Our team focuses mainly on the client and retail storage solutions. We are looking for a candidate who can support Seagate system channel marketing as well as related projects to drive business.
As the role, you will:
1. Streamline with China edge to cloud marketing team annual strategy and support line manager. on lead generation in win and grow markets, including Systems / IT4/ Enterprise/SV etc. and afterwards pipeline development.
2. Assist line manager on quarterly key Systems/ IT4 Integrated Marketing Campaign (IMC) events execution and support system eco-partner engagement plan through on/offline sponsorship activities to strengthen system business relationship from vertical market perspective.
3. Support China partner program tool in builder part, especially on deal reg and offline recruitment/training promotions as well as related POSM arrangement.
4. Manage and communicate agency team of inside sales or tele sales rep in China region to maintain Pipeline Development Team (PDT) process regionally, qualifying inbound/outbound leads through various enterprise level marketing campaigns. (e.g. IMC event, paid lead and paid social program related result conversion)
5. Work closely with internal sales team to review certain leads status and timely monitor PDT process to raise up weekly feedback for process optimization.
6. Help achieve PDT team-based efficiency goals, including # of touches per qualified lead, # of touches per rep / day, efficiency in pipeline creation, # of appointments scheduled/quarter, ROI, etc.
7. Prepare reports and analytics for, and contribute to, regular meetings and presentations to business stakeholders and marketing team.
8. Support expanded B2B paid social program (Web SEM/EDM/Paid ad) and conduct with line manager’s expand goal to increase more edge to cloud marketing paid social on demand gen level conversion, e.g traffics, lead gen and SOV targets. Able to set up KPI to evaluate vendor performance and report analysis.
9. Work closely with the content and campaigns team to help define the program mix, content plan, campaign calendar, provide relevant enterprise/system level paid social plan to collaborate.
10. Make sure crossed team collaborate guideline and communication between internal Sales/ Marketing PDT/vendors to timely support business conversion from contribution of marketing activations.
11. Designing and delivering necessary training to PDT and internal/external stakeholders to keep related program updated and better execution.
12. Perform further other work that line manager deems to be within the capability of the job holder.
About You
? Relevant industry or B2B marketing background preferred
Your Experience Includes
? 3+ years relevant experience in relevant 2B digital/or pipeline management or relevant marketing.
? Proven project management experience within a matrix organization
? Critical attention to detail, time management, organization skills and also results-and goal driven mindset.
? Strong analytical skills and ability to strategize and analyze program effectiveness and ROI.
? Demonstrable experience achieving pipeline development goals or high tech 2B market in past roles as a plus.
? Good presentation skills; comfortable communicating and working with a variety of roles, from executives to sales to marketing.
? Working in a fast-paced and highly cross-functional global organization
? Confident, self-motivated individual with a good, demonstrable bias for action, and with an innate attention to detail
? Ability to work collaboratively in a team environment
? Excellent English in both verbal and written
Location: Beijing or Shanghai or Shenzhen
Seagate first entered the Chinese market in 1995, and in the more than 20 years that followed, it has committed itself to remain at the forefront in the innovation and development in the country’s storage industry. With its strong technical knowledge and experience, Seagate has worked with many customers and business partners to help capture market opportunities – both domestically and overseas. Now the Seagate Shanghai Services operates four branches in Beijing, Shenzhen, Chengdu and Hangzhou. The Hangzhou branch supports surveillance customers. Besides, Seagate has set up entities in Tianjin and Hangzhou respectively. The Tianjin services cloud storage customers and Hangzhou provides data recovery services respectively.
Travel: 10%
职能类别:市场/营销/拓展经理
公司介绍
锡捷科技服务(上海)有限公司诚聘
联系方式
- 公司地址:Unit 3301-3305, Tower 2 Grand Gateway, No.3 Hongqiao Road, Xu Hui District, Shanghai, China 20030