上海招聘

Purpose of the Role：

One main goal of the new marketing organization is to deliver best in class customer experience. In order to best facilitate this, APAC (mainly Greater China, to a certain extend also Japan and Korea) require a dedicated approach using eg. local language and marketing channels.
The role of Marketing Operations Manager Greater China is key to help achieving our ambitious goals by transforming global marketing plans into localized programs. In this role you will be the central point of contact for regional marketing peers in consultation, execution, and management of all marketing channels and campaigns across all audiences.

Responsibilities:

? Lead marketing campaigns and programs for the regional marketing teams while managing global workflows in partnership with key stakeholders
? Execute all marketing activities including owned and paid media
? Monitor campaigns to improve and optimize
? Define, align and integrate new online channels
? Partner with the Global Marketing Ops and agencies to identify, optimize and execute workflows that support quality output and cost-saving initiatives for digital operations
? Ensure that campaign success, best-practices and optimization opportunities are shared proactively
? Manage and maintain translated assets in the region

Experience, Skills & Qualifications:

? 5+ years of experience on digital marketing, ad/media agency and/or Ad Ops
? Extensive experience working with regional specific platforms such as WeChat, Weibo, etc.
? Experienced at collaborating with diverse cross functional teams in international environments

? Native in Mandarin with fluency in English
? Strong grasp of web analytics, A/B testing and metrics-driven marketing
? Attention to detail with the proven ability to manage multiple projects simultaneously
? Copywriting and proofreading experience is a plus

? Deep interest in digital media, automation and/or Ad tech
? Demonstrate ability to operate effectively and willingness to pivot as needed

To apply for this postion, please send full resume to sarah.huo@springernature.com

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