上海招聘

SHANGHAI TRAINING CENTER

Role: Social Media and Contents Supervisor

Hierarchically reporting to: Head of Digital and Sales

Functionally reporting to: Digital Marketing Manager

Location: Shanghai

job summary

The purpose of the job is to supervise, calendarize and produce contents for all the social media channel of Istituto Marangoni. Focus on:

• external digital marketing agencies management (contents and campaigns, KPI reporting and monitoring)
• leads generation through interaction with prospect customers on social media platform
• fanbase, views & reads increase with consequent increase of brand awareness

key purpose of the role

• Be responsible for the strategy implementation and punctual posting calendarization of official social media channels (Wechat, Weibo, Red, Zhihu, etc) and weekly KPI reporting for full marketing meeting
• Manage external agencies for content production , understand and be able to communicate Istituto Marangoni schools values, identities and dna.
• Supervise and ensure that all contents produced are in line with the brand guidelines and school values
• Reply and interact with prospect students & alumni on all the social media platform with the purpose of increasing engagement, reply queries , generate interest (leads and repost) for the sales department and ensure a professional online experience for prospect students and the public
• Work with the sales & marketing team for plan and execution of social medial campaigns
• Increase number of followers , views, reads on all social media platform
• Manage periodical social media campaign in coordination with the digital marketing department, PR department and external agencies
• Manage the contents for all digital channels, including but not limited for social media , online events , engagement with alumni community, kol, koc, etc.
• Supervise the quality and compliance with the brand identity of all the contents produced in house and from external agencies.
• Collect all internal marketing materials and write up the relevant news report and social media release
• Provide all the support for marketing activities when required
• Work closely with the sales team and digital marketing team to enhance the marketing effort and to achieve the sales result (KPI measurement)
• To be responsible for developing brand awareness of Istituto Marangoni, through digital media
• To support sales and admission related promotion activities also interacting with the key figures of external consultants (digital agencies, PR agencies etc.), at a Local level

马兰戈尼上海时装设计培训中心
公司介绍：
马兰戈尼上海时装设计培训中心由意大利马兰戈尼学院（ISTITUTO MARANGONI，简称马兰戈尼，又译马兰欧尼）于2012年在意大利政府与上海市政府的支持下成立，为亚洲首个国际水准的时尚教育中心。

意大利马兰戈尼学院建立于1935 年，是世界知名的时装设计专业院校，拥有极高的业界声誉，为世界三大时装设计学院之一。

除上海外，学院还拥有四个欧洲校区，分别位于世界时尚中心米兰，传统时尚城市巴黎以及新兴时尚之都伦敦；校区均位于城市中心时尚街区，周围汇集了几乎欧洲所有***品牌的门店。马兰戈尼学院多年来带领无数对时尚产业怀有激情的年轻学子进入时尚王国。

自1935年建校至今，马兰戈尼已为全球时尚界培养了30000 多名专业设计人才，包括Dolce & Gabbana 公司创始人 Domenico Dolce, Moschino创始人Franco Moschino, Valentino设计总监Alessandra Facchinetti等；学校更有200 多名毕业生登上世界名人录；Versace 和 Prada集团80%的设计师毕业于马兰戈尼。
 
    意大利马兰戈尼学院在上海现设有马兰戈尼时装设计培训中心以及马兰戈尼亚太地区代表处。随着马兰戈尼上海培训中心的发展，现招聘以下职位。

-    我们提供具有竞争力的薪酬体系，丰富的欧洲培训机会以及与欧洲同等的年假制度。欢迎加入马兰戈尼！