Associate Manager, Trade Activation
阿普丽佳(上海)贸易有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2021-06-03
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:1.8-2.3万/月
- 职位类别:市场企划经理/主管
职位描述
Position Title: Associate Manager, Trade Activation
Reports to: Trade Marketing Manager
Location: Shanghai, China
Job Summary:
The Associate Manager, Trade Activation is a contributing member of the trade & brand activation team, supporting the execution of launches and ensure that the short-term consumer activation is optimized. He/she will work collaboratively with brand, trade, and sales teams on the development of consumer promotions, promotional packs and in-store activation with integrated marketing plan. He/she executes marketing and consumer programs ensuring delivery on time and budget. He/she also contributes to the customer/channel stories. The Associate Manager may guide agency partner work efforts.
Job Duties:
Brand Activation Planning and Execution
- Supports the development of the consumer promotion plans
- Works closely with brand development, trade/channel and sales teams to provide input to the activation plan that meets the annual objectives within the appropriate budget parameters; and assets meet the global branding guideline
- Promotional displays development and execution/Premium development/PG management.
- Executes assigned activation programs on time and at an exceptional level of quality, including sampling and new products/brands launch
- Serves as agency/supplier day-to-day contact
- Put together the category activation to build the selling material
- CP budget allocation and spending control
Cross channel promotion mechanism and price management
- Supports the NPD launch plan development, including developing sell-in materials
- Support the development of online promotion activities with e-commerce team to ensure the output in every key occasion.
- Assist eCommerce team in content marketing.
- Provide support to offline distributors’ online shop, get them more involved in online promotions.
- Work with 3rd agency to ensure the online promotion are within the prescribed limits.
- Develop report and communicate with sales on penalty action about online promotion regularly.
KA customization marketing plan:
- Understand the key development direction of different key accounts.
- Work closely with sales team/customer buyers and provide optimized promotion plan (including packaging design/price/Premium/displays, etc.) base on POS data analysis and consumer insights from different customers.
- Follow up the implementation of the promotion plan and form the final report.
Co-branding activation plan and execution:
- Cooperate with brand manager to organize off-line work of co-branding activities.
- Initiate some co-branding promotion activities that have positive effects on brand awareness and sales.
Qualifications:
- Four- year college degree
- 5+ years of marketing/brand management and/or trade marketing experience
- Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (in both English and Mandarin Chinese)
- Self-motivated, disciplined and ambitious
- Ability to collaborate with cross-functional stakeholders
- Proven ability to execute multiple projects simultaneously
- Excellent time management and organizational skills
- Travel is required 30% of time
公司介绍
阿普丽佳(Aprica)是一家来自日本的世界知名婴童品牌。 阿普丽佳(Aprica)开发了以婴幼儿汽车安全座椅、儿童手推车、高低升降式餐桌床椅、外出用背带、儿童睡床的5种睡眠医学产品,童鞋和各类幸福室内产品为主的等一系列育儿用品,其在全球已拥有3750项专利。所有产品蕴涵了婴儿医学的尖端科技,对婴儿的大脑、躯体、环境、育儿器具进行综合性的研究,并且使用新生儿人体模型对摇荡儿童综合症进行最新的研究。阿普丽佳(Aprica)婴幼儿汽车安全座椅是与清华大学汽车安全碰撞实验室合作,并通过中国标准化协会《汽车用儿童约束系统》标准的产品。
联系方式
- 公司地址:地址:span虹桥路1438号古北财富中心