上海招聘

市场团队将围绕艾想投资的投资使命以及长期发展目标，设计品牌定位形象以及对应的营销战略，并随后推出高质量的活动、内容、项目、材料，且建立及维持高质量的媒体关系。策划重点将包括艾想投资 （VC）& 艾想新创（咨询）品牌，以及艾想被投企业。

岗位职责

• 与leader共同设计整体品牌推广战略，制定半年度的营销战略以及执行策划（包括但不限于举办活动、媒体露出、微信公众号文章，等），担任营销项目的执行管理人
• 与投资部同事紧密合作制定以及编写和公司业务相关的对外文案，包括和艾想已投项目 & 重点关注投资方向相关的各类新闻盘点、研究观点、等
• 制定+推进社交媒体宣传沟通计划，逐步搭建+维护公司在微信、知乎、百度百科、鲸准、等平台上的专业品牌形象
• 协助组织、管理、以及执行公司所有活动以及活动后续跟进任务&曝光机会
• 为自有渠道和外部传播平台创建和编写文案；在有需要时，负责寻找+指导外部服务商/第三方根据计划和预算发布相关内容
• 建立并维系媒体关系，尤其是与当地商业媒体、相关行业媒体的关系

任职资格

- 工作独立灵活，同时善于换位思考，有较强的团队协作能力

- 对问题有独见的理解以及解决能力，具有创新性，能够适应快速发展的公司、投资和技术环境

- 强项：组织能力、注重细节、有很好的人际交往能力

- 学历：本科或以上

- 语言：较强的中文沟通+文案编写能力

- 大加号：较强的英文沟通+文案编写能力

- 经验：具有2+年在内容营销领域的工作经验，具备文案编辑以及内容策划能力和成功经验，或者是涉及内容创建与编辑的项目管理经验

The big picture

To support the realization of Ideate’s venture investment & consulting mission, our marketing goal is to continue to refine and evolve Ideate’s brand identity in alignment with the continued evolution of our company. The Marketing Associate Manager would be responsible for interpreting Ideate’s brand and positioning strategy, to develop and deliver high-quality and on-brand events and communication projects and materials which effectively grow our brand reach. The scope of work would also extend beyond Ideate’s core brand (Ideate Investments), to our sister consulting brand (Ideate Lab-II), as well as to our portfolio companies, in accordance with each’s PR and IR needs.

Accountabilities

• Co-create 6-month marketing strategies, and plan strategically-aligned initiatives/projects alongside direct supervisor. Responsible for running retrospectives on a monthly basis to identify badly vs well-performing initiatives, and iterating on strategy as needed
• Coordinate & draft stories and reports in accordance with company strategic direction and brand image, working closely with investment & consulting teams for research and insights to deliver quality content
• Develop and drive social media communications plan, creating a content development strategy and system to ensure Ideate maintains an presence on key relevant social media platforms such as our WeChat OA, Baidu Baike and Zhihu, as well as industry platforms such as Jingdata, IT Juzi, and Xiniu Data.
• Co-produce and manage Ideate events, which could include 48-hour learning bootcamps, annual ‘collaborators’ day’, speaker panels, startup roadshows and others. Duties would be spread amongst our internal team and other external collaborators, but the Marketing Assistant Manager would be the active managing ‘hub’ and be responsible for ensuring events run as smoothly as possible
• Identify and manage external marketing collaborators when needed, ensuring quality content is produced and published on schedule and on budget
• Build and maintain relevant media and PR contact network

Qualifications

The ideal candidate for this role must have strong communication skills in Mandarin Chinese; those with the same in English will be preferred. She/he will also:

- Be able to work independently, with a keen ability to ‘frame’ problems & contribute fit-for-purpose solutions

- Be flexible & adaptable to a quickly-evolving company, business & technological environment

- Be highly organized and detail-oriented

- Have a creative & open mind, with an eye for design

- Have strong interpersonal skills

- Have completed bachelor degree or above post-secondary education

- Have 2+ years of working experience in content marketing, with proven capability in digital copywriting and editing; or in a project management capacity with involvement in content creation and editing preferred

艾想投资设立于上海，是一家私募股权投资机构，重点关注领域包括医疗健康和智能制造。为了能给予潜在？&？被投企业更完善的发展市场资源和措置，艾想正在构建有不同战略价值的互补性项目，愿整合对多方利益相关者有意义的行业生态系统。其战略项目包括：创新顾问、创新创业培训，以及国际医疗器械落地平台。