上海招聘

by FANG // RTW Sales & Marketing Manager

Introduction

by FANG is a Fashion House founded in Paris by Chinese designer Fang Yang composed of a couture line Atelier by FANG and a ready-to-wear line by FANG nowadays both headquartered in Shanghai, China.

Synthetic brief

To Lead the development of by FANG ready-to-wear line as one of 1st international profiled, luxury-oriented label designed & crafted in China. As such, to support this business line of the Fashion House in capturing all fast-growing opportunities on the China market expected to be more and more focused on domestic consumption. Strategic aspect of the mission notably involves a successful establishment of by FANG into premium retail locations and strengthen sales & marketing scope to accelerate direct retail sales (e-commerce, flagship stores from 2022…). International development will also be an important axis from 2022 as Covid situation improves.

Responsibilities

• To manage by FANG Sales & Marketing teams overseeing couture & prêt-à-porter  lines (marketing, retail operations, wholesale operations).

• To strengthen marketing environment / CRM  to support sales growth particularly at by FANG Maison in Shanghai (currently the flagship for couture and prêt-à-porter lines).

• To lead the development of retail channels for the prêt-à-porter line (pop-ups, e-commerce / digital campaigns….) and partner with relevant 3rd party consultants to implement by FANG flagship store(s) extension project in 2022.

• To supervise wholesale operations with focus on key stores (trainings, stores analysis…) and engage push to successfully establish the label in premium retail locations based on pre-existing relationships.

• To head the organization of prêt-à-porter wholesale campaigns in Shanghai / Paris... as well as pop-ups, pre-sale or sample sales events pertaining to couture or prêt-à-porter line. 

• To implement value added feedbacks to Paris & Shanghai design teams enabling to fine tune the commercial attributes of the collections. To suggest relevant capsules / concepts to develop in digital campaigns …

• To associate with inhouse and external PR / digital communication resources in developing relevant  content (social media, celebrity placements, KOLs-KOCs….) and events (pop-ups, shows…) supporting the sales growth.

Requirements

1. 5 to 6 years experience in relevant Fashion / Luxury / Retail industry with relevant exposure to Sales and/or Marketing roles. International education and/or work experience is preferred.
2. A design education background and/or deep personal interest in Fashion design will be a plus to succeed in the role.
3. A solid, charismatic and out-going personality who likes to face challenges and can demonstrate strong and persuasive communication skills.
4. An entrepreneur-minded individual able to quickly adapt to a fast-growth environment.
5. Fluent Mandarin / English

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• Position is based in Shanghai, China – reports to by FANG’s CEO
• Start package 25-35k RMB gross per month with very fast increase opportunity annexed to sales growth

川引（上海）服装设计有限公司旗下拥有中国知名女装设计师品牌 by FANG，by FANG致力于打造中国自主设计师品牌标杆，追求经典，优雅，质感和觉醒***力量。设计师杨芳***作为中国***批自主设计师先驱，带领 by FANG 团队打造出一季又一季的经典，并且创立了中国女装高级定制的代表工作室 Atelier by FANG。在 by FANG 的团队里你不仅仅能学到工作内容本身的知识和经验，更加能学习到 by FANG 对于工作细节的一丝不苟，对于发扬中国制造，传承匠人精神的决心。