上海招聘

Market Assessment & Competitive Analysis

• Build comprehensive market assessments that bring together vertical segmentation, competitive analysis, channel maps and customer needs. Analyze key vertical or sub-vertical markets to determine total addressable size and growth rates to assess attractiveness
• Ensure growth strategies meet local customer/market requirements to remain competitive. Communicate findings to key stakeholders to ensure alignment.
• Monitor and assess competitive products and programs and as a result develop and implement proactive strategies to strengthen the product line’s competitive edge.

Product Portfolio Management

• Lead product management function and cross-functional activities to maximize overall product line performance including revenue growth and margin improvement.

Lead to develop best in class tools to drive the selling process and support the customer buying journey.

• Develop strong and quantified value propositions for product families in order to clearly articulate differentiation to customers, channel partners and sales. Partner with Marcomm on content delivery and tools.
• Define market based pricing strategy based on competitive benchmarks and develop pricing process.
• Launch new products and develop promotion programs to ensure KPIs are achieved
• Work closely with Sales teams to define strategies to penetrate existing channels or grow in new channels (distribution, e-commerce, direct, etc...). Go to market strategies may differ by vertical or region.
  
  

Job Requirements:

• Bachelor’s degree required. Engineering or Business highly preferred.
• 8+ years of industrial marketing, product management and/or sales experience. Fluidics, Mechanism or industrial automation experience preferred
• Proven ability to conduct Voice of the Customer and define customer needs
• Excellent communication and presentation skills, including strong active listening skills.
• Demonstrated skills to analyze, interpret and draw meaningful and accurate conclusions from data.
• Working in global and matrix organizations

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