上海招聘

Position Purpose:
The role is accountable for the management of the products for Blackmores in China – specifically the development and execution of (i) product portfolio strategy; (ii) product communication; (iii) product performance tracking & action plan accordingly; and (iv) other duties assigned.
On a day to day basis this role requires the close management of the product portfolio, pricing, advertising, research, competitor tracking, and promotional activities. Working closely with marketing manager, this role will shape strategy direction of product portfolio, which will have implications for comms and NPD as well as the existing products.


Key responsibilities:
- Develop product strategies for needs segmentation that are aligned to portfolio role.
- Develop 360 degree communications for product portfolio, including driving/aligning shopper and in store activation.
- Develop creative briefs for all communication activity.
- Support to develop annual marketing plan, strategy and activities ( ATL and BTL) for the assigned product portfolio (as it fits with overall master brand strategy and corporate strategy)
- Monitor and review product segment performance against budgets
- Follow procedures, policies and controls to assist in the achievement of objectives and profit targets
- Evaluate data on existing products and recommend changes as needed in advertising , merchandising, and other aspects of marketing plan to achieve sales estimates, budgets and profit contributions
- Identify research needs for condition segments.
- Co-ordinate market research including concept testing & segmentation
- Analyse research, current market conditions and competitor information
- Complete monthly product reviews to identify issues /opportunities and input into MBR process
- Review performance against budget and forecast, and instigate remedial action to minimise adverse variances
- Comply with all safety procedures, rules & instructions

Candidate Profile:-
- Degree in Marketing and/ or Economics/ Business is preferred
- Min of 4 years marketing experience in FMCG in China
- Credential on working independently case
- Financial management experience
- Experience working with cross functional teams
- Market research experience
- Channel experience across pharmacy, grocery and health food will be preferable

BLACKMORES澳佳宝是澳大利亚领先的自然营养品公司，致力于为消费者提供安全、高品质的膳食营养补充剂、婴幼儿奶粉、护肤品和健康咨询服务。自1932年成立至今，我们的业务已发展至全球17个市场，拥有逾千名员工。BLACKMORES澳佳宝不断通过健康教育、环境保护、社区服务等方式回馈社会，成为备受全球消费者信赖的健康领导企业。
专业的研发能力是BLACKMORES澳佳宝保持企业竞争力的关键。2012年，公司成立澳佳宝研究院（BLACKMORES Institute），致力于对天然药物和补充医学开展实证研究，每年投入的经费逾千万澳元。2018年，BLACKMORES澳佳宝宣布将在中国上海投资设立澳大利亚以外的澳佳宝研究院，以支持本地创新，更好地了解和满足中国消费者需求。

The Blackmores Group is an ASX 200 publicly-listed, Australian company employing 1400+ people in 17 markets across Asia-Pacific. Since 1932 we’ve been championing innovative natural health solutions and education services to bring wellness to people everywhere, every day. Our high quality evidence-based range includes the leading Blackmores, BioCeuticals and Fusion Health brands.