上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展总监招聘

Trodelvy Marketing Director (职位编号:86766526)

云顶新耀医药科技有限公司

  • 公司规模:50-150人
  • 公司性质:外资(非欧美)
  • 公司行业:制药/生物工程

职位信息

  • 发布日期:2021-01-08
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位月薪:80-100万/年
  • 职位类别:市场/营销/拓展总监

职位描述

Responsibility: 
  • Acts as brand owner role for China
  • Be responsible for brand strategy development, marketing mix
    planning, to ensure successful launch and sustainable growth of
    product/indications
  • With a focus in China but also support other markets in Everest
    territories as needed
  • Leads and manages brand team to deliver high quality
    implementation of marketing tactics
  • Take China brand P&L responsibility, control the budget
    strictly
  • Work closely with cross function teams on brand related
    decisions/initiatives, either as a key contributor or leader role
    • KOL engagement and advocacy development
    • Pricing strategy finalization, NRDL and access strategy
      and execution for success
    • Salesforce deployment plan and incentive scheme development
    • Product knowledge and strategy training
    • Rolling forecast of supply demand planning
    • Other product related initiatives, such as PAP programs,
      multi-channel communication……
  • Identify market research needs, evaluate the findings of market
    research or analysis projects, assess the viability of alternative
    opportunities, and present recommendations to management team
  • Provide commercial insights to product life-cycle management
  • Interface with brand team in partner companies, establish and
    maintain close and effective communication with them in daily work and in
    governance meetings, such as JCC and other commercial related
    communication

公司介绍

Our mission is to build a preeminent biopharmaceutical organization to develop and commercialize globally innovative products in Greater China and other emerging Asia Pacific markets.

Our advantage includes an insight-driven, highly productive business development engine and world-class clinical and regulatory teams, supported by a substantial financial foundation.

联系方式

  • 公司地址:地址:span恒隆广场