上海招聘

To deliver and drive forward Costa’s key performance indicators via the Costa ‘Coffee Club’ loyalty scheme and China digital presence. This lead role will be focussed on transitioning Costa’s capabilities in eCRM marketing to support the current and future goals of our business.

 

This will entail leverageing CRM and digital platforms to ensure we grow our fanbase and exploit potential of our current customer base through acquiring and delivering relevant targeted marketing through all of our key brand touch points and transactions. 

Strategic development of the customer loyalty programme – Coffee Club, ensuring customer satisfaction, retention and loyalty.

 

？ Strategically direct, manage and plan all CRM communications activities to Coffee Club customers and track lifetime value. 

？ Ensure full marketing integration between in store campaigns; the customer loyalty club communications; online & digital channels. 

？ Review, develop and oversee the management of relevant data management software and set performance framework to manipulate and analyse customer data to gain customer insight, and develop knowledge of customer’s behaviours and trends. 

？ Support the launch of Coffee Club across remaining China business 

？ Ensure a full and regular reporting framework to all internal & external stakeholders for the Coffee Club, website and social media. 

？ Strategically develop the Costa gift card opportunity in the China retail business as a new revenue stream

？ Manage the marketing communications agency, email broadcast agency as well as the relationship with the wider Costa marketing team, insight, operations, corporate, finance, analysts, training and guest relations team.

？ loyalty plans to manage successful customer relationships.

？ Maintain fresh digital presence via bi-monthly content updates. 

？ Working effectively with wider marketing team to deliver an integrated bi-monthly campaigns

？ Successful management of customer contact plans CRM tools to identify current trends for future growth opportunities

？ Engage with Operating and commercial teams to provide in depth reports

？ Manage the Costa Gift Card deployment throughout the year in store and online

任职资格：

？ Understanding of implementation of marketing communications from strategic brand templates 

？ Expertise in digital marketing, CRM and specifically eCRM

？ Ability to turn data insight into actionable and effective customer communication

？ Self motivated and self starting

？ Understanding of marketing communications

？ Database management and excellent insight and interpretation of data 

？ Eye for detail 

？ Ability to deal with moving priorities and deadlines

？ First class team player  

COSTA COFFEE的故事起源于1971年，当时两名意大利兄弟Sergio和Bruno来到伦敦，他们渴望让美味的咖啡成为伦敦人日常生活的一部分。1981年，COSTA兄弟在伦敦的沃克斯豪尔桥路开设了***家咖啡店。从这里开始，COSTA COFFEE足迹遍布伦敦、英国乃至全球。目前，COSTA COFFEE在全球32个市场拥有3800多家门店，8000多台自助咖啡机，并在英国有3000多家酒店餐饮渠道合作伙伴。
咖世家咖啡在中国的足迹始于2006年上海的***家门店。如今，在中国，咖世家咖啡共有超过500家门店和几千名全职及非全职员工，共同致力于带给中国市场最棒的咖啡体验。2019年，咖世家咖啡加入了可口可乐的大家庭，我们期待着在未来能够让更多的消费者有更多的机会体验到来自咖世家的优质咖啡。
在咖世家咖啡，我们是这样一个真诚而温暖的团队，拥有对咖啡执着的热情，渴望为我们的顾客、社区和伙伴创造美好的体验，充满信任的环境使我们志向远大、敢为先行，与公司共成长。在快速发展的经济环境下，我们鼓励大胆的变革和勇敢的合作, 将新的想法付诸实践!
欢迎加入咖世家咖啡, 开启非凡职业之旅！

The Costa Coffee story began back in 1971, when two Italian brothers – Sergio and Bruno – arrived in London with a burning desire to make great tasting coffee a part of everyday life. In 1981 they opened the first coffee shop in the heart of London, from here the Costa family continued to expand across London, the UK and eventually the globe. There are now over 3,800 Costa Coffee shops in 32 markets, 8,000 express machines worldwide and over 3,000 Proud to serve partnerships in the UK.
Costa Coffee started its footprint in China in 2006 when the first Costa store was opened in Shanghai. Now there are over 500 Costa stores across China with several thousand Costa employees and partners dedicating to inspiring China to love great coffee. As Costa Coffee joined the big Coca-Cola family in 2019, we expect to grow into a coffee company serving great quality coffee to more people and more often.
At Costa, you’re part of a genuine and warm team that shares a passion for our coffee, and a desire to deliver great experiences to our customers, our communities and to our people. An environment of trust enables us to be bold in our aspiration and courageous in our actions to grow ourselves and our business. We‘re always asking how we can do better in our fast-paced and growing business and empowered to bring forward new ideas blended with a courageous collaborative spirit and bold transformative action.
Welcome to Join COSTA COFFEE & Start an Exceptional Adventure!