上海招聘

岗位职责:

About the department:
Growth Marketing team is team is growing, highly analytical and focused on acquiring consumers, driving retention and top line growth through the paid online media channels including Affiliate, Display and PPC.

The role:
As Business Analyst, you will apply your strategic and analytical skills to major growth marketing challenges. You will work with leadership to strategy and execution plan that improve campaign performance and overall GMV.

What you'll do
?Analyze the performance of marketing campaign across channels, including Display, PPC and SEM
?Collaborate with performance marketing campaign manager to provide data insights and recommend improvements to optimize toward marketing planning, campaign spend, and performance across all channels.
?Support the development and the refinement of the cost database and attribution methodology. Ensure data quality and data synchronization
?Develop and improve attribution methodology internally and externally together with 3rd party vendors
?Manage ongoing demand and KPI reporting for performance marketing on a daily/weekly/monthly/quarterly basis, delivering insights and recommendations to support leadership decision making
?Create, analyze, measure and improve A/B and other test plans on performance marketing channels
?Analytical capabilities with understanding of optimization, correlation, clustering, machine learning algorithm & recommendation etc., is a plus
?.Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other BI tools to illustrate campaign performance and business performance
?Support ad-hoc analysis as requested

任职资格:

1. BA/BS degree is required. Advanced degree in Statistics, Business Analytics, and computer science is preferred.
2. 4+ years marketing analytics and reporting experiences
3. Advanced knowledge of Excel, VBA, SQL, Google Analytics and BI tools is required.
4. Experience with R and python is a plus
5. Comprehensive understanding of marketing metrics and quantitative business measures (LTV, ROI, Churn, etc.) is strongly recommended
6. Strong analytical and problem-solving skills, good communication skills with an ability to multitask.
7. Effective verbal and written communication skills in English is highly recommended

Farfetch Limited 是一个立足于时尚奢侈品行业的全球领先科技平台，旨在将品牌、买手与时尚爱好者紧密连结起来。 2007 年，出于对时尚的热爱，José Neves 先生创立 Farfetch，并于次年将其发布上线。作为一个全球时尚电商平台，我们与来自 50 多个国家的 1200 多个人气品牌、买手店以及商场紧密合作，精选优质时尚单品，送至 190 多个国家的顾客手中。让全球时尚爱好者足不出户，即可选购海量奢品，尽享一站式购物体验。

此外，Farfetch 还通过 Farfetch Platform Solutions 服务为企业客户提供电商和技术解决方案；旗下的伦敦时装精品零售商 Browns 和美国潮牌寄售交易平台 Stadium Goods 为消费者提供更多时尚奢侈品购物选择；New Guards 平台则助力孵化多个全球时尚品牌。Farfetch 还积极投入到创新研发当中，不仅推出增强零售项目 —— Store of the Future 未来商店，还为时尚奢侈品行业研发核心技术、策划商业方案和提供服务。