上海招聘

工作职责:

工作职责：

1. Lead external agency to build and optimize all channel CRM infrastructure and connectivity, establish consumer engagement journey incorporating brand site, sales touchpoints, engagement and tracking tools;

2. Assist with marketing manager to define CRM strategy for ETAT PUR & ESTHEDERM based on brand status and business priorities, and that synergizes with NAOS group CRM direction;

3. Facilitate new brand launch with survey plans, content A/B testing and test-learn programs, generate insights based on data analysis and consumer reaction understanding ;

4. Lead annual CRM calendar planning based on brand communication cadence and business goals, and obtain alignment with internal & external key stakeholders;

5. Work closely with brand & channel partners to deliver CRM programs to fully activate key stages from acquisition, engagement, conversion, repurchase to loyalty, and be able to formulate immediate action plan in face of challenge;

6. Develop clear CRM KPIs and measure of success to track results/targets. Provide post-program reports and all CRM related activities analytics to drive consumer acquisition, retention and loyalty and continuously optimize future planning;

7. Database management and consumer/member demographic, engagement, purchasing behaviors and life cycle data mining to generate insights that support business growth;

8. Budget planning & tracking. Work with Finance on annual/quarterly/monthly closing;

9. Supervise call center operation, including reports, analysis and customer complaints. Handle customer complaints and assist in crisis management under RA & Legal guidance;

任职资格:

1. Master or Bachelor Degree in Business Administration, Marketing, Economics, or other relevant diploma, 3-4 years’ working experience in CRM role, working experience within beauty, retail, B&M, internet industries is preferred;

2. Clear framework of CRM planning, activation and tracking, preferably for consumer goods categories; Holistic understanding of (E)CRM landscape, familiar with CRM & data platforms and tools (esp. T-mall data bank, membership tools, WeChat work system) with understanding on brand CRM infrastructure planning, technological savviness is a plus; Knowledge in China consumer industry (beauty industry preferred) - consumer/channel/media/content landscape;

3. Financial acumen with basic understanding of business financial; Project planning & management;

4. Consumer journey centric thinking; Solid analytical skills and data-driven thinking, proven ability to find answers to business questions via hands-on exploration of data; Strong project management skills and keen to execution details; Strong communication skills to drive efficient internal communication and effectively manage external agencies ;

5. Good command of English and PC skills; French language ability preferred;

6. Result driven with business curiosity; Technologically savvy, committed to embracing and employing new technologies; Strong growth mindset with clear personal development goal setting; Adaptable to a fast-growing business environment and change management skill; Positive attitude, inclusive and good team player.

上海诺司贸易有限公司是法国NAOS集团在中国的分公司，NAOS集团旗下有三大护肤品牌，INSTITUT ESTHEDERM 就是其中之一。法国高科技美容沙龙护肤品牌 INSTITUT ESTHEDERM 创立于1978年，迄今已有38年的历史。
 
创始人 Jean-No l Thorel博士，著名细胞生物学家，潜心研究细胞生存哲学为基础的护肤理念。他指出皮肤是一个生态系统，拥有充足的资源和与生俱来的自我保护能力，并与环境有着不可分割的关系。作为先天性光敏感症患者，博士的梦想便是借助科学的力量为自己的肌肤问题寻求解决方案，研究出了"GLOBAL CELLULAR PROTECTION肌因防护专利" ，也同时塑造了ESTHEDERM在全球防晒领域不可动摇的权威地位。

传统上，我们会把皮肤分干、中、油性来护理，但他认为这只能针对及解决某一种皮肤毛病，另一毛病又会随之出现，更甚者可能导致恶性循环。THOREL 博士以创新皮肤生态循环 (Skin Ecology) 为根本护肤概念，认为当皮肤失调时，需要的不是过度呵护，而是再教育肌肤，重拾失去的平衡。ESTHEDERM产品注重于有效保持皮肤年轻，充分发挥其天然自我保护能力。

品牌的科研团队研制出超过80多项配方，一直备受国际皮肤医学及美容界的重视。多年内获奖无数，例如2011年 Bazaar "Best Inflight Skin Secret"， 2012年 VOTRE BEAUTé 专业美容奖项，及 MADAME FIGARO 的Beauté Stars 等等，深受美容专业人士推崇。

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