上海招聘

JOB DESCRIPTION:

Develops and implements the brand strategy of a product or service. Positions products and services in the marketplace. Plans and executes brand marketing and advertising programs to raise brand awareness, value and traffic

ESSENTIAL DUTIES:

• Support line manager in functional goals

• Managing all marketing activities within the marketing department.

• Developing the marketing strategy for the company in line with company objectives.

• Co-ordinating marketing campaigns with sales activities.

• Creation and publication of all marketing material in line with marketing plans.

• Planning and implementing promotional campaigns.

• Manage and improve lead generation campaigns, measuring results.

• Overall responsibility for brand management and corporate identity

• Preparing online and print marketing campaigns.

• Monitor and report on effectiveness of marketing communications.

• Creating a wide range of different marketing materials.

• Working closely with design agencies and assisting with new product launches.

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

• Analysing potential strategic partner relationships for company marketing.

REQUIREMENT:

2-4 years’ Marketing/Brand or 3-4 years’ advertising agency

Education: Bachelor’s Degree in Marketing or related field

Language: Bilingual, reading, written and oral English is required

Traveling is required

Ashley爱室丽家居于1945年创立于美国，是在全球123个国家受到尊重的家居品牌，2017年度销售额超40亿美金。Ashley全球制造和配送中心厂房占地达121万平方米，拥有超过30年的全球制造和物流经验。

Ashley全球拥有超过30,000名员工，20,000个销售点，并开设600多家Ashley Furniture Homestore，每年销售超3,000万件家具。

2012年，爱室丽家居加快国际零售业务的扩张，进军中国零售市场，目前已在上海、苏州、杭州开设多家直营门店及全国各地100多家经销商门店。

Ashley爱室丽希望中国消费者能与世界其他地区的消费者一样，共同体验Ashley爱室丽兼具美式风情和国际化设计理念的家居产品。值得信赖，出众品质，时尚风格，丰富选择，全屋解决方案和优质服务是Ashley爱室丽的品牌支柱，也是消费者相信我们的原因。现在Ashley爱室丽家居诚邀热情，积极，阳光的零售界精英与我们共创未来！