上海 [切换城市] 上海招聘

Digital Marketing Specialist

易佰得(丹阳)光学有限公司上海分公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:贸易/进出口

职位信息

  • 发布日期:2020-12-19
  • 工作地点:上海-黄浦区
  • 招聘人数:1人
  • 工作经验:2年经验
  • 学历要求:本科
  • 语言要求:英语
  • 职位类别:电商运营

职位描述

About Us

Founded in 2006, EyeBuyDirect, a subsidiary of Essilor-Luxottica, is a leader in the fast growing and competitive online prescription eyewear industry. We’re on a mission to become the world’s most loved online eyewear brand and a one-stop-shop for all your prescription eyewear needs! 

Career Opportunities

At EyeBuyDirect, we’re all about making possibilities available to everyone - and that includes our employees! We’re able to offer a wide range of career paths, whether you aspire to move from one department to another or to take on more managerial responsibilities. Your hard work and ambition will be rewarded here.

 

Our employees are our greatest strength, and we’re very committed to developing their skills at EyeBuyDirect through local development programs and professional training courses. We also encourage our talented team of multinational professionals to be creative and collaborative while bringing their unique experience to their work. 

It’s a fast-paced, entrepreneurial environment where teamwork, quick thinking and a “can-do” attitude make all the difference. Sound like a place for you? Then, come for the challenge and stay for the growth at EyeBuyDirect!

Position Summary:

EyeBuyDirect is seeking a dynamic individual to add to the success of our E-Commerce team as a Digital Marketing Specialist. Reporting to the Acquisition & Retention Marketing Manager, the Digital Marketing Specialist will be responsible for a wide range of marketing tasks in a dynamic, exciting, fast-paced, responsive, results-oriented environment.

Key Responsibilities:

  • Support management on strategy and execution for key performance marketing channels including, but not limited to Facebook/Snapchat Ads, display ads and affiliate program to ensure all the task and deliverables are completed on time with quality.  
  • Track, measure, analyze and report performance of all digital marketing implementations and assess against goals (ROI and KPIs) to create data-driven insights on a daily/weekly basis to ensure channel can hit the monthly target at a good pacing.
  • Measure and report performance by using various tools such as Google Analytics and third-party vendor platforms.
  • Implementing marketing and advertising campaigns across multiple marketing channels by working with cross‐functional team members that may include design, product, IT and brand marketing departments to ensure all the work will be done in a timely manner.
  • Oversee and daily communication/execution of channel strategies in conjunction with marketing partners and agencies to support the strategy planning, execution, analysis, and reporting. Participate in and run bi/weekly channel meetings with various marketing partners/agencies.

Characteristics of a Successful Candidate:

  • 2+ years of overall digital marketing experience required, preferably with experience in E-Commerce/Web applications (cross-border e-commerce platform跨境电商 is a plus).
  • Bachelor/Master degree in either Business/Marketing/Economics/Psychology is preferred.
  • In depth knowledge of overall digital marketing and E-Commerce/Digital Advertising, including: Affiliate program, Facebook advertising and Display ads. 
  • Ability in data collecting and analyzing and be familiar with website analytics and performance marketing reporting tools (Google Analytics, SimilarWeb, Facebook Ads Manager, Google Ads, etc. is a plus).
  • Advanced working knowledge of Microsoft Excel (VLookup, Pivot table, Index, Match), PowerPoint, strong analytical skills and data-driven thinking.
  • A good team player with interpersonal and communication skills. Ability to work with a wide range of constituents in a diverse community.
  • Self-starter, ability to solve problems quickly, think independently and thrive in a fast-paced entrepreneurial environment.
  • A strong work ethic and personal accountability is a must.
  • Must be fluent in written and spoken English.


职能类别:电商运营

公司介绍

易佰得(丹阳)光学有限公司,成立于2006, 作为隶属于依视路-陆逊迪卡集团的一员,我们领跑于快速发展,激烈竞争的眼镜电商行业。我们的使命是成为全球消费者最喜爱的线上眼镜品牌,为客户提供一站式服务,满足您对于眼镜的一切需求。
易佰得致力于为每一个伙伴创造最佳职场环境与体验。2021年12月,易佰得从150多家公司中脱颖而出,获得全球职场文化权威机构--Great Place to Work卓越职场颁布的“大中华区最佳职场”荣誉称号。

我们的文化
愿景-旨在让每个人都能享受到高质量的眼健康关怀,改善我们客户的生活,从而成为全球光学消费者最多元化的生态系统。

核心价值观
- 事半功倍
- 开放、多元、透明
- 衡量改进, 奖励成就
- 我们是一个团队, 我们同甘共苦
- 胸怀大志,大胆而迅疾

职业机会
在易佰得,我们致力于为包括员工和每一位伙伴提供无限的可能性!无论您是想感受跨部门的轮岗体验,还是想承担更多的管理责任,我们都可以为您提供广阔的职业发展路径。您的努力付出与志向都将在这里得到认可与回报。

优秀的员工是我们***的优势,易佰得积极致力于通过本土化的发展项目与专业的培训课程来帮助员工们得到进一步发展与提升。我们也鼓励我们国际化的人才团队尽情发挥其创造力与协作能力,同时将他们独特的工作和生活经验带入工作中。

在这里,有着快节奏的工作氛围,和谐的团队协作,快速的思考反馈还有“敢做能做”的工作态度,这一切使得易佰得与众不同。这些是否已经让您跃跃欲试?还等什么,快来加入我们迎接挑战,与易佰得共同成长!

联系方式

  • 公司地址:湖滨路222号企业天地1号楼1121