上海招聘

Job Responsibilities：Media Position
-Develop annual media strategy and media plan for all pet brands. Provide recommendation on investment optimization to achieve brand building objectives within working media budget.
-Support brand communication team to develop media content, achieving maximum creativity and consumer/social impact through media format/channel innovation.
-Supervise media development, execution, and evaluation of tactical plans across all touch points by monitoring relevant KPI's, being a media analyst to leverage data and research, and drive actionable media insights for plan development
-Identify potential strategic partnerships with key media platforms that cater to pet owners
-Responsible of the relationship and accountable for the agency's performance

-Degree: Bachelor degree and above
-Required skills: Result oriented, self driven and able to work in a complex environment, a team player with the ability to work independently
-Language skills & proficiency: Strong communication & presentation skills in both Chinese and English
-Required experience: 7-10 years of experience in the marketing field: Media Manager, Digital Marketing Manager with excellent command of media and digital, or in a media agency as a planning director, strategic planner, More than 5 years focused experience in media planning and execution, in which digital is a primary touch point, Direct experience on EC platform highly preferred

Job Responsibilities: EC Position

-Accountable for the overall business and product strategy on E-commerce platforms, establish brands and continue develop & cultivate consumer base by leverage tools across consumer touch points, including Tmall, JD and other relevant Apps 

-Develop and lead team to execute full year EC activity plan to support brand and business goals on EC, well integrate platform principle with brand assets to maximize brand performance & financial ROI

-Leverage all channel touch points, media and communication tools to amplify consumer A-I-P-A journey. Own the merchandizing and content platforms of the portfolio on EC platforms (both flagship and retailer stores), provide guidance and track execution

-Contribute to the development and operation of BI pets CRM system, unique offering - NU offering, service tools, promotion, membership upgrade

-Develop effective business insights from multiple EC Data tools, and propose activity optimization guidance to deploy the insights for both flagship and retailer stores

-Team and cross function management to manage resource and ensure smooth execution

Qualifications
-Degree: Bachelor degree of science and above

-Required skills: Result oriented and leadership through collaboration, independent thinking and courage to lead change, data driven and fact base business mind

-Required experience: More than 5 years e-commerce experience required with at least 3 years on leadership position, direct experience in digital/social marketing preferred

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