上海招聘

AREAS OF RESPONSIBILITY

This role uses its extensive background and integrated understanding of creative production to direct the vision of a pitch or project across a creative team to produce content incorporating innovative design along with targeted messaging.  This role is a hands-on professional with the ability to apply his/her knowledge of the client’s needs, organizational goals and strategies to execute on story and/or design through appropriate technology. Responsibilities are not limited to: 

  

·       Proactively drive and own the process, to generate and brief-in creative, actionable and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of the client's business and audience

·       Develop creative briefs for ideation sessions; lead creative brainstorm sessions for client opportunities

·       Accurate delivery of design against the required brief

·       Work collaboratively with the strategy and client service teams to identify and agree key insights to help drive creative programming and ensure all concepts are on-brief

·       Work with the client service team to identify growth opportunities with current and prospective clients

·       Take the lead in crafting the design associated with the clients brand / project

·       Develop and implement processes and structures to achieve the creative vision

·       Responsible for generating exploratory mood boards by gathering literature and internet reference

·       Be an effective leader who is capable of managing teams and clearly defining expectations, strong communication and interpersonal skills in order to cultivate beneficial relationships internally and externally

·       Conduct team reviews - measuring team lead KPIs and reviewing (in collaboration with managing director)

·       Team growth and mentorship - Identifying and defining development needs of the team in conjunction with the HR department. Succession planning for next tier

REQUIREMENTS

·       Bachelor’s degree in a related field.  A combination of education and/or work experience may be substituted

·       Minimum of 8 years’ experience

·       Proven mastery driving creative direction by orchestrating creative vision across proper technologies and team members

·       Demonstrated experience in project management or ability to identify, organize and self-direct across overlapping tasks

·       Demonstrated ability to collaborate with others across account and creative teams

·       Conceptual thinker who can brainstorm to define creative vision, solve problems and identify priorities for execution against strict creative, quality and brand standards

·       Deep and integrated understanding across all media types and channel formats (print, digital, social, broadcast, etc.)

·       Experience with short video will be highly appreciated

·       Excellent communication and presentation skills

·       Excellent attention to detail in deadline driven, pressured environment

·       Demonstrated success working in a fast-paced, ambiguous environment

·       Able to inspire and motivate peers and team members to achieve results

·       Hardware and Software expertise (MS Office, Adobe CS)

Tag is the leading end-to-end global creative production and sourcing partner to brands and agencies. We work with 40 of the top 100 global brands worldwide to make their marketing more effective and more efficient.
As production and sourcing specialists we offer a complementary skillset to in-house teams and advertising agencies to bring to life, extend and deploy creative ideas. As client partners, we bring a consultative and collaborative approach to developing bespoke solutions for unique needs. We balance pragmatism and imagination, supported by market-leading technology to drive efficiency, speed and transparency.

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