上海招聘

The newly established Innovation Hub in Shanghai is a full-fledged and state-of-the-art innovation power house, with the purpose to deliver breakthrough innovations for China and beyond. The focus is to win big in NIVEA ***, Face and Seasonal with clear and deep consumer insights paired with design driven consumer experiences facilitated by a new way of working and team setup. For that, we are looking for a passionate Assistant/Junior Brand Manager for Seasonal with good understanding of the brands and consumers as well as innovation process.

YOUR TASKS

• Propose and lead mid-term innovation plan and provide strategic recommendations for your collections

• Coordinate and work closely with countries, global, project leader, supply chain and R&D partners on creating and developing innovative product concepts and translate them to financially viable business cases

• Support impactful launches of core projects with a business mind-set

• Manage the information flow across NEA countries to ensure strategy and plans are understood and aligned

• Evaluate & report on marketing activity in NEA by developing a simple set of key performance indicators

• Support trend scouting & strategy workshop in order to get strategic alignment & innovation road map

• Responsible for NEA master artworks to ensure best execution on branding through packaging

  YOUR PROFILE

• University degree, ideally master

• Around 3-5 years of work experience in Brand Management within CPG with proven success, preferably with Skincare/Facecare experience

• Candidates with Brand Development experience especially in New Product Development is preferred.

• High interest and good understanding of Asian market

• Outstanding Marketing and Sales knowledge with ideally international experiences

• Passion for great products and communication

• Strong analytical skills

• Excellent communication skills with fluent written and spoken English ability

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.