上海招聘

• Innovation & NPD

  

- Support line manager to deliver innovation strategy

  

- Lead Innovation / NPD projects, including team coordination (team in France), brief & timeline management, projects execution, packaging development, regulation & legal checking, agency / OEM management, etc.

  

- Develop the launch plan for new products

  

- Innovation / NPD project financial management, including budget, value chain, etc.

  

- Support CMI to do the consumer researches

  

  

• Gain environment and market understanding

  

- Be conscious and regularly update FMCG/Food/Dairy/Cheese/Snack trends

  

- Gain full knowledge of kids yogurt and snack offer and segmentation

  

- Update and analyze retail/consumer panel

  

- Track the best practices of direct & indirect competitors’ (snack, dessert, alcohol mates) activities – new product, pricing, promotion, consumer communication, etc.

  

• Participate in building brand reviews and plans:

  

- Competitive review analysis – NPD, communications, and media efficiency

  

- Analyze our own brands’ performances, and recommend follow-up/new action plans

  

- Support line manager in preparing brand review (part of annual business review), Budget, and Marketing plan

  

- Join the discussion with the agency and the plants in defining the key elements of brand ideas/positioning

    

• Execute marketing action plan

  

- Participate in briefing agencies & selecting winning proposal

  

- Implement marketing activations both ATL (digital mainly) and BTL (retail channel and E-commerce)

  

- Manage local marketing agencies both ATL and BTL

  

- Monitor the performance of each action plan vs. KPIs and suggest to improve efficiency.

  

  

Participate in building brand reviews and plans:

  

- Competitive review analysis – NPD, communications, and media efficiency

  

- Analyze our own brands’ performances, and recommend follow-up/new action plans

  

- Support line manager in preparing brand review (part of annual business review), Budget, and Marketing plan

  

- Join the discussion with the agency and the plants in defining the key elements of brand ideas/positioning

 

• Operational marketing tasks:

  

- Day-to-day contact/debriefing to agencies

  

- Manage marketing expenses payment

  

- Help organize marketing related meeting

  

- Any ad-hoc tasks

 Required knowledge & skills

  

1. Bachelor degree or above

   - Major in Marketing/Business Administration preferred (not a must)

    

2. Minimum 4 years’ experience in FMCG marketing industry

   -  Food category or kids/baby food category is a necessary

    

3. Fundamental marketing skill

   - NPD/innovation experience is a necessary

   - Solid marketing performance analytical skills required: Proficient with report format and related marketing KPI parameters of: Kantar, Nielsen, EuroMonitor, Millward Brown, Media/ social listening dashboards, etc.

   - Campaign activation, and especially in-store BTL experience and digital communication experience required

                    

  

1. Bachelor degree or above

   - Major in Marketing/Business Administration preferred (not a must)

    

2. Minimum 4 years’ experience in FMCG marketing industry

   -  Food category or kids/baby food category is a necessary

    

3. Fundamental marketing skill

   - NPD/innovation experience is a necessary

   - Solid marketing performance analytical skills required: Proficient with report format and related marketing KPI parameters of: Kantar, Nielsen, EuroMonitor, Millward Brown, Media/ social listening dashboards, etc.

   - Campaign activation, and especially in-store BTL experience and digital communication experience required

                    

BEL 为总部位于法国巴黎的知名食品集团， 拥有150年的深厚历史。
在过去的时间里， 集团专注于奶酪芝士，旗下有30个品牌，其中The Laughing Cow （乐芝牛), BabyBel（小贝勒）更是成为法国国民品牌，在欧美和北方广为人知，伴随着很多人从童年到成长。
而现在，BEL来到了中国，在各大商超的芝士奶酪专柜都能看到我们的产品： Belcube, Kiri（凯芮），而Kiri品牌更是广泛被各大甜品和西点连锁店采用。
目前，我们不仅发展奶酪芝士业务，也在寻求更广阔的业务发展可能和途径。

Bel 的中国团队分布于上海，北京，杭州。 在这里，我们有国际化的团队和先进的管理理念，有效的工作节奏，90%的员工都是来自各大世界***500强公司的同事，也来自法国，美国，澳洲，韩国，等不同的国家。 公司积极招募并培养长期人才。

我们真诚希望，您得到的不仅是一份工作，而是和我们的品牌一起成长。