上海招聘

This position is for Madame Tussauds Shanghai.

Job Purpose:

Business Planning

- To provide strategic leadership and management of the Marketing department to develop marketing programs to maximize profit for MTSH.

- Be responsible for 5Y plan and be able to translate it into year on year product plan, annual marketing plan and activities calendars, which will also input trade strategy and promotion plans.

Brand Management

- Responsibility for brand management to ensure all aspects of visual presentation add value to the businesses; includes support and input to the trade market development

- Lead marketing communication campaign development, including consumer insight, campaign theme, media plan and social engagement, etc. so that maximize brand awareness and preference that drive business conversion

- Establish and improve relations with media, external partners and celebrities which leads to possible collaboration and partnerships.

Digital Conversion and E-Commerce

- Grow consumer direct channel business, include but not limited to Walk Up, Official Platforms (i.e. Website, Wechat), Flagship Stores (on Fliggy or other 3rd party platforms). Develop promotion calendar that echo with brand seasonal campaigns as well as platform master calendars.

- Establish new business model ridding on social commerce trend. Build up KOL distribution pool and mechanism.

Budget Management

- Well plan budget allocation, covering ATL, BTL and Trade spending.

- Track Spending Progress and ROI.

APPLIED KNOWLEDGE & SPECIALIST SKILLS

- Business Analysis: Ability to read business data and generate appropriate business diagnose and report.

- Consumer Understanding: Be able to dig out consumer insight from business data, campaign performance as well as macro trend that inform relevant marketing plan

- Media and Public Relations: Familiar with Media landscape and skilful handle media relations and also drive brand partnerships.

默林娱乐集团为世界上排名第二的游乐景点运营商。通过革新和开发游乐景点，扩大新区域、发展新品牌和进行战略性收购，我们已经成长为世界上最富魅力、最焕发活力的公司之一。如今，我们有29000名员工在超过106个环球游乐景点为游客提供服务，足迹遍及4大洲的 24个国家。

至今，默林中国旗下景点品牌包括：上海长风海洋世界及杜莎夫人蜡像馆，乐高探索中心，惊魂密境等。

热诚欢迎优秀人才加入我们的团队，并为其提供海外发展机会，以及股权激励机制。