上海招聘

JOB DESCRIPTION

Primary duties

• Develop and execute a Marketing and PR launch plan for the Shanghai venue working closely with the Group Marketing Director
• Execute a successful social media strategy pre and post launch
• Develops and executes content for marketing initiatives, corporate communications, Public Relations and marketing collaterals.
• Monitor the marketing and communication efforts and impact on business and revenue by conducting monthly analysis on the effective of media coverage, media coverage and programmes.
• Works collaboratively with various parties – colleagues in other business divisions, third party vendors – to ensure smooth flow of information, successful delivery of communication plans and seamless coordination.
• Upholds the company’s brand and ensure consistency of brand image across all channels of communications. This includes supervising the execution of all brand messages, branding and logo usage across all mediums and materials.
• span>
• >Digital Marketing

• Responsible for driving relevant traffic to all digital platforms and through digital channels,

including; Website, SEO, PPC, EDMs, Third party affiliates, Social Media, Social Media Advertising

and Google Display Network, as well as re-targeting activities. 

• Acting as the Digital Marketing custodian across the entire business; including ecommerce, restaurants,

club and events, develop and roll out a Digital Marketing Strategy and ensure tactics to drive

online bookings and sales.

Reporting and analysis

• Ensures that all activity and results are reported providing insight and analysis
• Provides strategic advice on measurable analytics
• Uses social listening tools and analytical services to generate insight, fuel social conversation and

         maximise SEO activity

• Refines methodologies in social media advertising measurement and reporting of ROI

Others

• Draft and edit press releases, media pitches, internal memos, statements, media/PR plans, Q&A’s, key messages and other documents related to corporate initiatives and announcements.
• Manages content, writing and editing newsletters, reports and studies.
• Supervise the planning and execution of PR campaigns for club events and assisting on-site where necessary.
• Assists the team in business development efforts to drive business goals.
• Coordinates the production and delivery of corporate stationary and collaterals to the various business units.
• Coordinates the monthly entertainment schedule and budgets for marketing-driven Restaurant events.
• Coordinates the production requirements of marketing-driven Restaurant events.
• Coordinates and maintains the social media schedule for the team and actively makes efforts to acquire social media database.
• Other responsibilities as assigned.

JOB REQUIREMENTS:

• A good degree with at least 5 years' experience in a similar capacity/ related industry.
• Superior oral, written and presentation skills, and is capable of developing content for external audiences in the forms of media releases, invitations and marketing collateral as well as managing media relations.
• Confident team player.
• Independent project manager - demonstrating resourcefulness and attention to details.

  Cé LA VI 源自于举世皆知的法国习语，中译为「这就是人生」。我们认为，再无其他名称可以贴切归纳我们的价值及愿景。Cé LA VI 译为「这就是人生」——如此果断决然、一锤定音的宣言。每当人们说出「这就是人生攻顶的感觉」，或是「这就是我要的人生」，背后的真意便是「就是这样！活着就是这种感觉！」……「没有更美好的事物了！」
Cé LA VI is born from a universally known French phrase that translates into ‘THIS IS LIFE’. We believe there is no better name to sum up who we are and why we do what we do. Cé LA VI translates into ‘THIS IS LIFE’ – a definitive and authoritative statement. When you say, “this is life at the top” or “this is the life”, you are saying, “this is it! This is living!”… “there is nothing better out there!”