上海招聘

Main Responsibilities

1. Take the lead to co-work with EC operation team and marketing team to translate brand/ category strategy into creative brand promotion activities, including but not limited to new products

2. Develop always on campaigns, promotion scheme, shop image, content as well as page design for regular events and big shopping windows on the platforms by identifying the effective EC platform marketing tools, including right touch points (e.g. search/ display/ other content marketing, etc.).

3. Work closely with internal and TP/distributors to manage the EC marketing investment, supervise daily operation and plan/execute the annual strategy of flag ship stores and social commerce to drive revenue.

4. Co-work with eCommerce platforms to build up the end-to-end consumer experience.

5. Understand consumer trends in emerging social and EC platforms, like tiktok, red, bilibili, etc, how to leverage social to boost the sales within the platform circle.

6. Finish other tasks assigned by line manager.

Qualification & Experience

1. Bachelor Degree or above

2. Fluent English communication skills

3. 3-5 years EC MKT/brand management experience in FMCG industry (must), experience in face care category and cosmetic channel is highly preferred (nice to have)

4. Experience in startup brand will be highly preferred.

5. Strong business acumen and has strategic/ framework thinking

6. Passionate to win and grow with brand.

德国拜尔斯道夫股份有限公司在中国有两大业务单元：护肤品牌妮维雅和优色林，以及护发品牌舒蕾和美涛。

早在1937年，妮维雅便已以“能维雅”的名字出现在中国市场，风靡上海滩。
1994年，妮维雅（上海）有限公司成立。
2004年，全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来，已经成为中国家喻户晓的著名护发品牌，拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地，在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.