上海招聘

工作职责

· 对市场、生意、消费者和媒体的全面理解

· 深度了解媒介趋势、消费者网络媒体行为和洞察

· 带领团队完成媒介策略制定及撰写方案

· 作为核心成员参与新业务比稿

· 与创意团队合作产出媒介和内容创意

· 与品牌策略策划、数据分析团队合作完成整合传播策略方案

· 能有效与媒体进行沟通，了解各媒体特性，将媒体营销产品有效整合进方案

· 作为媒介策略专家，为管理层团队提供专业媒介建议

KEY RESPONSIBILITY

· Understand market, business, consumer and media through market research and intelligence.

· Deep analysis of media trend, consumer insight and behavior patterns.

· Lead media planning team to develop media strategy and planning proposals.

· Participate new business projects as a key team member.

· Work with creative team to realize media ideas and prepare proposals.

· Work with brand planning team to contribute to integrated strategy from media s standpoint.

· Keep regular communication, maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.

· Be an important advisor to senior management as a media expert.

资质要求

· 大学本科以上学历，8年以上媒体策划相关经历

· 熟练使用CNRS、艾瑞等市场数据软件

· 熟练使用PowerPoint、Excel等办公软件

· 纯熟的中英双语沟通和写作能力能力

· 出色的人际沟通能力和提案能力

· 具备良好的逻辑推理和方案撰写能力

· 有消费品、美容美妆、个人护理等品牌服务经验者优先

QUALIFICATIONS

· Bachelor degree or above 8+ years related experience

· Proficiency in media planning tools e.g. CNRS, iresearch

· Proficiency in workings tool e.g. office PPT, Excel

· Proficiency in verbal and written bilingual communication skills

· Outstanding interpersonal communication and presentation skills

· Outstanding proposal writing capability

· CPG and beauty brands experience preferred

ABOUT INSPIRE COMMUNICATIONS GROUP
Inspire is a new breed of full-service agency purposed to create long lasting value for ambitious brands through inciting resonance between brand, human, culture and technology. We help brand capitalize on behaviors, trends and phenomenon of massive social and commercial impact, through integrating brand communication strategy, creative, media planning & buying, branded content, social marketing and mar-tech solutions. We service a wide range of high profile international and Chinese brands with 100+ industry experts, and constantly look for capable, ambitious and self-driven talents who no longer believe in the traditional agency model and willing to make positive changes with us.

关于Inspire蕴世传播集团
我们是一家创新的采用全整合服务模式的营销传播机构，致力于通过在生意、人性、文化和科技之间激发共鸣，为雄心勃勃的品牌创造长期价值。我们通过整合品牌传播策略、创意、媒介策划和购买、品牌内容、社交媒体营销以及营销技术，帮助品牌利用最前沿的行为、趋势和现象，制造广泛的商业和社会影响力。我们拥有超过100位行业专家，为众多高质量的全球和中国品牌提供整合营销传播服务。我们不断在寻找能力出众、野心十足、原生动力的出色人才，与我们一起推动行业的发展和革新。