市场经理
卡迪斯物流设备(北京)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:机械/设备/重工
职位信息
- 发布日期:2020-12-10
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:2.5-3万/月
- 职位类别:市场/营销/拓展经理 市场/营销/拓展主管
职位描述
Education & Work Experience
- Successful University degree in Marketing Management/adequate education or proven work experience as Marketing Manager
- Minimum 5-7 years professional experience as Marketing Expert
- Experience in Campaigning, Digital Marketing, Content Creation, Event Management, Sales Support
- Intra-logistic or B2B background is preferred
Behaviors required to perform this role
- Energetic and empathetic marketing practitioner who feels comfortable with becoming part of a larger global/regional team as well someone who is pro-active, eager to learn and wants to make a difference
- Effective communication and collaboration
- Structured way of working in high-performance teams
- Ability to influence change across multiple locations/functions and organizations
Other skills/competences/qualifications
- High knowledge of Marketing data and good knowledge of Marketing Automation (HubSpot), CRM (Salesforce), business intelligence, customer journey & lead management, analytics & reporting
- Active personal profile and substantial practical experience on social networks, esp. LinkedIn
- Proficiency in Microsoft Office (Outlook, Word, Excel, Power Point and Teams)
- Service-minded, customer- and business-oriented
- Structured, self-organized and motivated
- Good project management skills
Digital Campaigning & Data Analysis
- Execution of global & local campaigns (via Hubspot) in order to generate leads and grow the business
- Managing content assets (e.g. landing pages, LinkedIn posts, customers stories)
- Manage external Google Ads & LinkedIn Paid
- Planning and executing webinars (via GoToWebinar) and events
- Partnership with local digital media (3rd party media, business & industry-specific media)
- Lead qualification & nurturing (HubSpot)
- Controlling and reporting of KPIs
Marketing Planning & Execution
- Create marketing plan for the local markets in collaboration with local sales & service directors, regional and global marketing
- Execute the marketing mix (55% Digital: Google Ads, LinkedIn Paid, 3rd party ads, Email and 45% Analogue: Telemarketing, Direct Marketing, Events and Customer Relations)
- Manage local marketing budget
- Deliver insightful data-driven reporting projects leveraging HubSpot and Salesforce
Stakeholder Management, Sales & Service Support
- present data driven insights to senior stakeholders and provide regular updates & reporting against KPIs
- Educate internal stakeholders and manage their needs and expectation
- Sales and service support
- Follow up on leads until handover to Sales
- Lead Management in CRM system (Salesforce)
职能类别:市场/营销/拓展经理市场/营销/拓展主管
公司介绍
卡迪斯物流设备(北京)有限公司是Kardex Remstar 在中国的全资子公司。
Kardex Remstar 是全球领先的自动仓储和备货系统生产商。
我们的每件产品均旨在提高您的生产效率并改善您的工作流程效率。我们量身定制的解决方案使您可以以多样化的方式利用您的仓储空间。
自 1873 年以来,我们已经成功安装了超过140,000个用于“办公”、“仓储”和“贸易”领域的系统 – 这是对我们员工能力和努力的有力证明。
遍布全球
Kardex Remstar 的分支和代理机构遍布全球许多国家。 作为 Kardex 集团的一员,我们的 1000 多名员工有能力以服务、支持和培训的形式展示我们的专业技能。
Kardex Remstar 是全球领先的自动仓储和备货系统生产商。
我们的每件产品均旨在提高您的生产效率并改善您的工作流程效率。我们量身定制的解决方案使您可以以多样化的方式利用您的仓储空间。
自 1873 年以来,我们已经成功安装了超过140,000个用于“办公”、“仓储”和“贸易”领域的系统 – 这是对我们员工能力和努力的有力证明。
遍布全球
Kardex Remstar 的分支和代理机构遍布全球许多国家。 作为 Kardex 集团的一员,我们的 1000 多名员工有能力以服务、支持和培训的形式展示我们的专业技能。
联系方式
- 公司地址:火车站