上海招聘

Position: Associate Marketing Manager (负责多个外资文具品牌, NPD project management）

Location: Shanghai

Report to: Marketing Manager

Responsibilities:

• Brand Strategy development & implementation (10%)
  - Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand, category or portfolio initiatives that effectively reach and connect with target consumers. Ensures all brand communications are consistent with global brand positioning.
  - Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to participate in global design initiatives.

• Portfolio management & Products Innovation (30%)
  - Identify unmet opportunities & pricing gap through market competition analysis and consumer insight observation.
  - Articulates concept statements for innovation and uses experience and market and consumer knowledge to prioritize ideas.
  - Effectively creates and presents a robust business case through the gate-keeping process aligning executive leadership to a brand’s innovation strategy.
  - Participates in life cycle management across the portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles. Optimizes a strategic plan for specific regions and channels.
  - Development FCST for NPD project and keep frequent update with sales/SCM to make sure well preparation.
  - Pricing management to meet P&L target

• Project management (60%)
  - Lead a global, multi-functional team to deliver new products to market
  - Responsible for successful on-time execution/delivery of assigned projects
  - Take lead in projects management by working collaborative with cross-functions, including R&D/sourcing/quality/designer/SCM etc.
  - Create and own project plans (schedule, resources) to meet project expectations and to ensure quality, on-time delivery
  - Analyze, anticipate, quantify, and mitigate risk (technical, schedule, manufacturability, application, etc.)
  - Report status of project activity to all stakeholders (e.g., management, support functions, customers, etc.)
  - Communicate and manage changes in project scope to departmental and cross functional teams

Requirements:

• Four-year College/University degree , MBA is a plus
• 2-4 years of marketing and/or general management work experience. Brand / Category Marketing with Project management experience is preferred.
• Has worked on a business with global or international exposure.
• Successfully launched new products from concept stage through commercialization and in-market success. Has managed a product portfolio.
• 3 years of project management experience
• Demonstrated success working in a matrix environment.
• Strong communication skills, proven ability to work on and lead a cross-functional team.
• Fluent in English

纽威集团(Newell Brands, NYSE:NWL)是一家全球著名的耐用消费品与商用产品制造商，并且是美国财富500强和S&P200上市企业。公司全球总部设在美国亚特兰大，年全球销售额约为80亿美元，旗下拥有众多全球著名品牌，包括Paper Mate, Sharpie, EXPO, Parker, Elmer’s, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, NUK, Oster, Sunbeam and Yankee Candle 等。

亚太地区是纽威集团增长最迅速的市场之一。目前集团业务覆盖大中华地区、韩国、日本、马来西亚、泰国、菲律宾、印度、澳大利亚和新西兰等国家与地区。亚太区管理团队总部设在中国上海，销售、市场营销和其它职能部门则遍布整个亚太地区。

我们向合适的人选提供具有竞争力的薪酬福利和良好的个人发展机会。有意者请浏览公司职业网页********************************/us/en


Newell Brands (NYSE:NWL) is a $8 billion is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, EXPO, Parker, Elmer’s, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, NUK, Oster, Sunbeam and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

Due to our strategic focus and development in Asia Pacific, we are looking for high caliber talent to join our company. A competitive remuneration package will be offered to the appropriate candidate. Interested parties please visit ********************************/us/en