Brand Manager/Product Manager
云月投资管理(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:金融/投资/证券
职位信息
- 发布日期:2020-11-03
- 工作地点:上海-静安区
- 招聘人数:2人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语良好
- 职位月薪:10-30万/年
- 职位类别:产品/品牌经理
职位描述
Job Description:
Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
Prepare for new product launch, including target consumer study, product positioning & pricing, marketing concept, selling point, competitor comparison, sales forecast, etc.
Prepare for product description and contents for review, including marketing materials, product specification, sales support materials, etc.
Propose and implement the yearly marketing plan/calendar and trade marketing plan for products.
Guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Communicate with principles and clients to meet the requirement and maintain positive business relationships.
Required knowledge, skills, education and experience:
Strong commercial marketing sense and be insightful on consumer understanding.
Bachelor degree or above, related 5 years working experience in brand / product marketing function, FMCG industry related experience.
Has new product launching working experience.
Familiar with the e-commerce channels\retail channels in Chinese cosmetic market.
Highly motivated individual, energetic, enthusiastic and team work.
Strong adaptability for growth and changes.
职能类别:产品/品牌经理
公司介绍
云月在投资的过程中强调体现“云月模式” – 即“参与内务,关注内需,扎根内陆”的投资模式。云月通过投资或控股的方式“参与内务”,为被投资企业的运营、业务拓展及财务管控方面提供增值服务。云月投资关注受益于国内日益增强消费力的内需而发展的企业。云月青睐在政策支持及消费力升级的双重驱动下有着巨大的发展空间的中西部地区。
云月投资由一个由遍布于上海、北京、成都以及香港,以本地资深投资人为主,结合多位国外著名投资人,“中西合璧”的大型投资团队组成。通过公司团队过去12年间在国内所建设的网络,云月将坚持其特有的“云月模式”,寻求与自己投资理念及投资要求相符合的企业进行投资合作。
联系方式
- Email:support@lunarcap.com
- 公司地址:地址:span西藏北路88号盈凯文创广场