上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展经理招聘

Consumer Insight Manager, NEA Innovation Marketing

妮维雅(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-11-03
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:2-3.5万/月
  • 职位类别:市场/营销/拓展经理

职位描述

The newly established Innovation Hub in Shanghai is a full-fledged and state-of-the-art innovation power house, with the purpose to deliver breakthrough innovations for China and beyond. The focus is to win big in NIVEA *** and Face with clear and deep consumer insights paired with design driven consumer experiences facilitated by a new way of working and team setup. For that, we are looking for a passionate Consumer Insight Manager for multiple categories with in-depth understanding of the brands and consumers to support and boost innovation.


  • Insight Generation: Identify valid and unique insights for innovations based on consumer, market and channel data
  • Concept Validation: work closely with the marketing team on validation of product concepts in the most modern and valid way
  • Research Toolkit: identify and apply new validation methods for concept, design, content, product-in-use etc., using modern methodologies, digital platforms and big data to improve cost of validations, at the same time improve the validity itself
  • Performance tracking: Set-up innovation performance tracking to understand qualitative and quantitative success drivers and failure factors of innovations
  • Learning hub: establish leaning hub from past researches and launch tracking to improve innovation quality and efficiency over time
  • Digital transformation: be part of the digital transformation of the company/region


任职资格:

· University degree, master is a plus

· Around 7 years’ work experience in Consumer Insight within CPG with proven success, preferably with Skincare/Facecare experience

· High interest and good understanding of Asian market; Strong passion for great products

· Strong analytical skills

· Good team player, great communication skills with good English capability


公司介绍

德国拜尔斯道夫股份有限公司在中国有两大业务单元:护肤品牌妮维雅和优色林,以及护发品牌舒蕾和美涛。

早在1937年,妮维雅便已以“能维雅”的名字出现在中国市场,风靡上海滩。
1994年,妮维雅(上海)有限公司成立。
2004年,全球领先的***品牌“妮维雅***”登陆中国。

舒蕾、美涛自九十年代初以来,已经成为中国家喻户晓的著名护发品牌,拥有很高的信赖度及品牌忠诚度。

拜尔斯道夫中国区以上海、武汉为基地,在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。

Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.

Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.

Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.

Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.

联系方式

  • Email:HR.Recruitment@Beiersdorf.com
  • 公司地址:临江大道96号 万达中心(积玉桥)