上海招聘

Key responsibility 1 – MEMBER ANALYSIS

  

Deep dive into member demographic, purchasing and social behavior to provide profound insights and visualized report for management further decision.

  

1. MEMBER PROFILING

  

• Based on CRM database and understanding of member data, capable of coming up member profiling at various level to support marketing & CRM campaign.

• Build up look-alike member profile to recruit potential customers for brand and village.

• Manage sets of profile and key performance to identify difference after CRM action taken in place

      

1. MEMBER LIFECYCLE ANALYSIS

  

• Familiar with general Florentia Village member lifecycle module

• Customize member touch point among recruitment, conversion, referral all different steps.

• Utilize automatic process to recognize effectiveness of each stage at whole member lifecycle combining prestigious offer  

      

1. CRM CAMPAIGN TRACKING EVALUATION

  

• Provide post campaign tracking report in time with visualized report deck and distinct take-away.

• Keep track down all CRM campaign and help to support management review the investment and most suitable proposal for brand and center.

    

1. SEGEMENTED MEMBER COMMUNICATION

  

• Set up member segmentation and define communication channel to make a communication proposal on regular frequency.

• Conduct A/B testing to ensure the result improving constantly.

    

1. LOYALTY MEMBER PROGRAM

  

• Work closely with team mates to design VIP benefits and offering that appeals to general members and each member segmentation.

• Consolidate relevant results over systems to compile complete and overall result to better overview output.

   

  Key responsibility 2 – BI REPORTING

  As a key stakeholder of member database and CRM system, be responsible to maintain and fulfill data/report requirement from internal departments and peers.

          

1. ECRM, Social CRM SYSTEM

2. Salesforce

3. Tableau, Qlikview etcs

4. Wechat  

• Familiar with data flow across systems and basic operations in system to support CRM campaign implementation

• Diagnose exceptional CRM data (upgrade & downgrade, points accumulation,  registration etc.) as level 1 support inside CRM team then coordinate cross functional department to fix and ensure operation.

• A master of visualized tools to transform CRM data into business language.

• Refine current CRM member model and design decision tree for optimized clustering management.  

            

REQUIREMENTS

  

• Degree holder or equivalent

• Minimum 3 years' working experience in CRM and business analysis, EC and IT project management is a plus

• Work experience within retail, luxury, FMCG, cosmetics and internet is preferred

• Familiar with statistical reports, consumer behavior and sales data analysis. Passionate about data.

• well-organized, attentive and service-oriented

• Strong communication and interpersonal skills, a good team player

• Good command of both written and spoken English and Chinese

芬琴集团创建于1979年， 其业务主要集中于三个领域：时尚、 零售和房地产开发。 其房地产开发业务包括一个主要由零售和住宅/酒店资产组成的投资组合， 价值约合18亿美元。 该集团目前管理着20多个开发项目， 总面积逾60万平方米。 在时尚和零售领域， 芬琴集团持有多项许可， 并创建了包括Calvin Klein、Guess及Jean Paul Gaultier在内的众多重要全球品牌。 他们与多家主要意大利品牌保持着密切的合作关系， 这为其奥特莱斯业务提供了有力的支持。
RDM始创于意大利，集团在该地区拥有相当成功的房地产开发项目经验。RDM以极富战略性的布局在意大利各地设立了多个名品奥特莱斯，其精心策划的选址都***程度地增加了集团的收益。在RDM开发的众多项目之中，还包括欧洲***的奥特莱斯购物中心Serravalle。
此外，RDM也是中国名品奥特莱斯的开发商。RDM在北京周边开发了名为佛罗伦萨小镇的名品奥特莱斯。2012年芬琴成为Silk Road Holdings股东并由RDM管理开发佛罗伦萨小镇。作为同类中的佼佼者芬琴集团自 1986年进入中国市场，在拥有15年奥特莱斯管理经验的董事总经理及10年奥特莱斯管理经验的运营经理的意大利管理团队的支持下在该地区积累了丰富的奥 特莱斯运营经验。