上海招聘

The person shall an in-depth working knowledge of the digital commerce landscape in mainland China with a proven track record in the recent 3 years and is comfortable working in matrix global working environment. A minimum of 3 years digital marketing/strategy experience with a track record of building a strong brand and business

Excellent English ability is a must.

Job Title职位名称：China Marketing Manager中国市场经理

Reporting Line: China Country Manager

Dotted Line: Global Cheif Marketing Officer

Mission 任务

Develop and manage the marketing plan for the company. Support the overall brand objectives and business objectives for BoConcept China.

制定和管理公司的营销计划。 支持BoConcept中国的整体品牌目标和业务目标。

KEY RESPONSIBILITIES主要职责

-Be responsible for formulating and delivering effective PR and marketing strategies (including Digital Marketing) to build and nurture the brand so as to drive business and revenue growth. 负责制定和执行有效的公关和营销策略（包括数字营销），建立和培育品牌，以推动业务和收入增长。

-Develop and maintain a good working contact with media/ A&D/ Architect/KOL (design/lifestyle press for product placement, feature stories, on-line and broadcast media.) 发展及维护：媒体、建筑和设计公司、建筑师和设计师、KOL的日常良好工作联系（产品投放、专题报道、在线和广播媒体的设计、生活方式新闻）。

- Generate increased editorials and raise brand awareness. Work on product placements, profile features, business features etc. to drive the key brand and seasonal messages forward each season增加社论，提高品牌意识。负责产品定位、产品参数介绍、生意特点等，推动每季的关键品牌季节性信息。

-Maintain contacts with outside agencies, industry associations and media representatives to keep informed of current developments in the communications field与外部第三方机构、行业协会和媒体代表保持联系，随时了解通信领域的最新发展；

- Create material to support Marketing objectives创造素材来支持市场营销目标

-Working in line with annual Marketing plans and briefs to meet strategic growth objectives and new product development 按照年度营销计划和简报开展工作，以实现战略增长目标和新产品开发

-Management of the Marketing budget with reporting and analysis 以报告和分析方式来管理营销预算

-Supporting retail teams on CRM 支持零售团队的CRM计划

-Assisting in programme planning – analysing problems and opportunities, defining goals, recommending and planning activities and measuring results. Liaising with senior management throughout与高管联络，协助营销方案规划----分析问题点和机会点，确定目标，建议和规划活动并衡量结果。

-Investigate new channels for promoting and communicating the Company’s products 为公司产品调查、推广、沟通新渠道

-Liaise with other departments to insure internal needs are considered 我与其他部门联络，以确保内部需求得到考虑

-Communicate all results internally内部沟通所有结果

-Other tasks assigned by the line manager and management team执行中国总经理和公司高管分配的其他任务

Experience/Education Required 任职资格

-Ideally Master of Science in Economics and Business Administration; 经济学专业或MBA专业的(工商管理硕士)学历；

-Minimum requires BSc degree in Marketing and commercial 3+ years manager/senior supervisor level related experience 至少3年以上经理/高级主管级别的相关工作经验

-Experience with premium consumer lifestyle brand is a must in the role.必需有高端消费品/生活时尚品牌的工作经验；

-Ability to think strategically and analytically有战略思考和较强的分析能力

- Excellent communication skills in English (written and verbal communication). 良好的英语沟通能力（书面和口头沟通）

- The ability to collaborate, contribute and project manage in a cross-functional team environment with excellent organisational and interpersonal skills, building a strong relationship with Brand & Concept in Herning. 具有优秀的组织和人际交往能力，能在跨职能团队环境中进行协作、贡献项目管理的能力，能与总部Herningr的市场部建立牢固的关系。

-Knowledge of the marketing mix, media landscape and therefore ability to consult on marketing strategy and execution approach in China了解营销组合、媒体概览，从而有能力为中国的营销策略和执行方法给到咨询

-Proven strong commercial, digital and social marketing skills. 证明有较强的商业、数字和社会营销技能。

- Understanding of the importance in tracking Marketing Return on Investment to drive business result了解追踪市场投资回报的重要性，以推动业务结果的达成

-Self-learner with pro-active can-do attitude, problem solving skills and attitude有积极主动的自我学习态度、解决问题的技巧和态度

BoConcept拥有超过65年的丹麦设计传统。拥有获奖的设计历史。1952年，丹麦工匠Tage Molholm和Jens AErthoj在一个叫Herning的小镇开了一家家具厂。他们对丹麦家具未来的愿景启发了他们的子孙。凭借其谦逊的价值观和信念，BoConcept团队在60个国家开设了300多家门店，创造了一个国际化的成功故事。

该品牌的家具设计师获得了红点设计奖。你可以在商店和网上找到他们的标签。设计团队还曾与梅赛德斯-奔驰(Mercedez Benz)合作，共同设计了智能汽车的新内饰。在1979年，BoConcept被认为是一个丹麦家具设计公司引入了一种新趋势：斯堪的纳维亚风格的灵活家具系统。1984年，BoConcept生产了首件家具，采用了现在国际上著名的“knock-down”设计。

BoConcept在全球拥有超过600名室内设计师和400名设计顾问。

BoConcept在1995年进入中国，并在上海开设了***品牌直营店，后续特许经销商在全国其他各大城市开设BoConcept经销商店。在中国的展厅中，大部分员工都有室内设计资质和多年的客户服务经验。这是我们实现客户满意度高水平一致性的方法之一。在BoConcept，我们理解尊重客户当前的室内设计并与现有家具协调的重要性。这就是为什么我们实现了定制化家具。对于大多数家具，客户可以选择不同的尺寸、颜色、装饰、尺寸、材料、功能等等。因为我们的品牌遍布60多个国家的300多家门店，我们有能力以更个性化且更便宜的价格来定制。我们的专业人士将充分利用空间，创造新的可能性，以满足客户的个人风格和需求。

联系我们
BoConcept北欧风情 中国区总公司

上海市徐汇区东湖路

Tel: +86 21 5258 7923

客服热线：800-820-2060

了解更多关于BoConcept Holding A/S公司、BoConcept品牌专卖店和工作室。