上海招聘

About the role

This role is primarily responsible for CRM loyalty program ongoing operations and contributes significantly to driving member acquisition, retention and engagement.

What you'll do

• Store related CRM program operations e.g. store collaterals, store opening and closure management, store reporting.
• Point redemption product overall management, including 3rd party product procurement, Gap merchandise development, and partnership cooperation. Continuously monitor and optimize redemption product performance to drive member engagement.
• Closely work with internal and external partners to manage Gap WeChat live chat support, including resource management, SOP development, and continuous optimization.
• Plan, develop and implement CRM seasonal campaigns and engagement campaigns, to drive member engagement and improve repeat purchase, retention and win-back rate.
• Lifecycle campaign development and implementation including member communications deployment.
• Evaluate, develop and implement tactics and plans to mitigate loyalty program abuse.
• Contribute to enhancing WeChat mini program optimization to enhance member experience and drive member engagement.
• Measure performance of member campaigns and assess against goals.

Who you are

Required knowledge, skills & abilities:

• Passion for loyalty and customer experience.
• Proven abilities on CRM loyalty program operation.
• Results oriented and detail oriented.
• A strong mindset to meet deadlines, achieve goals, and balance multiple priorities.
• Solid analytical skills and data-driven thinking.
• Good written and verbal communication skills in English and Chinese.
• Excellent interpersonal skills that build trust and instill team spirit.

Minimum education level

• 
  

  Bachelor’s degree or above.

Experience required

• 2+ years of experience in CRM and/or in a marketing project management role.

• Experience with supporting customer lifecycle engagement for a global brand and/or loyalty program.

GAP为各年龄层消费者带来经典的美国风尚。
 
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
 
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
 
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。