上海招聘

Accountabilities 主要工作职责

1. 配合品牌经理进行品牌推广活动项目策划，全权负责活动执行及后续活动结果追踪,以实现更好的活动驱动;
2. Support Brand Manager to plan IMC campaigns, take full responsibility of marcom campaign execution, and continuously improve on execution for better campaign delivery.

1. 与广告设计，活动策划，线下执行及物料制作供应商对接，协助品牌经理验收项目方案;

Support BM on daily communication with agencies and check campaign plan.

1. 负责对新媒体（微博，微信，抖音）平台进行日常运营、数据记录和分析，增加品牌喜爱度及品牌吸引力。及时了解社交媒体趋势，定期与内部团队分享***实践案例;

Manage social contents and consumer interactions across Brands social channels (Weibo, WeChat, Douyin, etc.) to increase brand love and strengthen brand desirability. Keep up-to-date on social media trends and give internal sharings of best practices.

1. 根据品牌发展战略， 配合相应时间节点和热点事件，策划并执行有影响力的拉新、促活或传播活动，参与线上线下活动的策划;

Through solid understanding of the brand’s strategy and assist the BM in building a healthy marketing funnel.

1. 负责沟通进口SKU事宜：与法务，QA、global团队等密切合作，负责AW画面与中文标签开发等，确保产品的各个阶段完全符合要求;

Responsible for communication of import SKU: work closely with legal, QA and global teams, responsible for AW files and Chinese label development, to ensure that all stages of the product fully meet the requirements.

1. 管理合同/竞标/采购订单/付款等，追踪费用支出把控全年市场项预算等;

Manage contracts/bidding/PO/payments and be responsible for brand P&L management and tracking FY budget.

1. 完成品牌经理交代其他任务；

Support BM on other daily responsibilities.

Qualifications and Technical competencies required 岗位所需的资质和技术能力要求

Education 教育背景:

本科学历以上;

Bachelor degree or above in Marketing or related field

Experience 工作经验:

1-2年快消品经验，创新，项目管理及自媒体运营经验优先;

1-2 years marketing experiences in FMCG, innovation, project management，social media operation experience is preferred.

Competencies: 技术能力

Multitask以及较强的抗压能力;

Able to work independently, multitask on multiple projects and can deliver under pressure.

具有出色的沟通协调能力，善于沟通和团队合作;

Good communication and coordination skills，supportive and good team spirits.

自信，主动，较强的组织能力，具有高效的时间管理能力;

Confident, proactive, highly organized and able to manage time effectively.

英语听说读写能力

Fluent in English both written and verbal

Company Introduction
Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam.
The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea.