上海招聘

We are looking for a strategist /senior strategist who will conduct and optimize analytics for Digital Performance in web analytics and Social CRM. You will play a critical role in ensuring client and company business success, measuring digital campaign performance, developing deep insights to drive performance and designing sophisticated plans for better digital experience.

PRIMARY RESPONSIBILITIES

Lead digital analytic projects to enable more data driven decision making and personalized experiences for our customers

• Generate reports/analyses and dashboards providing insights and recommendations based on data across the channels
• Partner with internal teams to understand clients’ business and marketing goals and provide analytic, integrated marketing solutions to advance the goals
• Partner with stakeholders to extract highly relevant, actionable insights and optimization recommendations, as well as executing ad-hoc analysis as required by business stakeholders at all levels
• Analyze marketplace and consumer trends within and across multiple industries
• Develop rich insights fueled by data to support creative and strategy
• Manage database and analytical tools to design client facing reporting

THE IDEAL CANDIDATE

• 4-5+ years web analytics experience using Google & Adobe Analytics
• Hands-on technical experience in implementing the tracking solution to monitor audience full funnel behaviors from ads to brand site/APP/WeChat Mini Program
• Bachelor’s degree or above in Computer Science, Mathematics, Statistics, Marketing, Economics, or Engineering required
• Experience with data visualization tools (Tableau, Data Studio…)

• Experience working with SQL
• Google Big Query, R and Python experience is a strong plus
• Extremely detail oriented and organized, able to multitask and meet deadlines
• Strong commercial focus

• Outstanding quantitative and research skills
• Self-starter, fast learner, and strong team player
• Results driven and people focused
• Good communication skills. Strong English speaking and writing skills

关于奥美集团

自1948年大卫·奥格威创立以来，奥美始终致力于为客户的品牌，打造极具影响力及代表性的营销传播作品。时至今日，奥美作为屡获殊荣的整合创意网络, 其遍布 83 个国家的 131个办公室秉持“让品牌更有意义”的宗旨，为众多财富五百强公司及本土企业效力。通过为品牌运筹帷幄、创造体验、树立名声，奥美以六项核心专长：品牌策略、广告、消费者互动及销售、公关及影响力、数字化转型、战略合作，在每个维度里提供服务，满足品牌的需求。