上海招聘

Bellamy's Organic is a fast-growing global food brand that offers "a pure start to life" to infants and toddlers. Our vision is to be market leaders in the product segments and markets that we play in.

This role will support marketing function to 1) build targeted brand awareness 2) improve efficiency of new user acquisition and EC/KA store traffic 3) deep dive consumer insight and behaviour for business purpose

Responsibility & Duties

• Work on paid media planning and buying
• Daily hands-on work on multi-channel execution and optimization, making sure media efficiency and channel delivery is under control
• Responsible for KPI achievement, and tracking. Analysis on campaign performance from media buying data, Ali/JD databank, business data, & other effective tools
• Responsible for marketing stuffs production filling in various media channel, ensure media material delivery with high quality and optimize creative per performance data
• Support consumer analysis/business reports by EC big data tools, eg. Ali/JD databank
• Deep dive on performance marketing, search, retargeting, etc.
• Collaborate with cross function lines include EC team, trade marketing, CRM, etc. to conduct pilot campaign for new user acquisition and on-going optimization.
• Media trends, user insights,

Education and Experience

· Minimum 2-3 years in EC marketing / Media planning & buy/ Search/EC media role, inhouse preferred

· Mom and Baby, Cosmetics, fashion, kids education, FMCG, related industry is a plus

· Knowledge and having 1 or 2 experience on

o Digital media planning & buying including display, SEM, feeds, social, vertical etc.;

o Performance marketing, eg. SEM, programmatic ads, RTB, DMP, trading desk, etc.

o EC tool analysis, eg. Ali databank

o EC media buy

· Experience to manage marketing assets production, content creation, social campaign

· Strong analytical capability, problem solving skills and multi-tasking abilities

· High efficiency and capability of working under pressure

Working Environment

• The position will be based in the Shanghai office.
• Travel may be required at times.

Language

• Mandarin – Fluent written and spoken
• English – Fluent written and spoken

Main Relationships

• Report to Sr. digital media manager
  

  澳洲贝拉米有机，专注有机婴幼儿奶粉和辅食产品的研发与生产，2004年由Dooley Bellamy***在澳洲塔斯马尼亚岛创立，16年来贝拉米始终致力于发展有机农业，坚持不使用人工合成激素、抗生素、转基因物质，不使用添加剂和防腐剂，产品100%全线有机，更获得澳洲NASAA及ACO双重有机认证，是全球有机品牌的典范。作为澳洲知名有机婴幼儿配方奶粉品牌，澳洲知名婴幼儿米粉品牌，目前贝拉米提供从有机孕产妇奶粉，有机婴幼儿配方奶粉、有机儿童奶粉到有机婴幼儿辅食的全产品有机系列，旨在为宝宝和妈妈提供优质、安全、健康的有机食品。