上海招聘

DETAILED RESPONSIBILITIES

Project Excellence:

• Coordinate with other departments for cross-department projects.

• Lead projects, allocate and organize resources, supervise project execution. Projects are mainly brand positioning, brand architecture, messaging matrix management and so on.

• Organize project flow, including brand management coordination, brand equity research, brand roadmap development and relevant qualitative and quantitative research with a great sense of accountability for project methodology and goal and in respect with time constraints.

• Communicate with clients to understand and respond to their needs efficiently.

Client Engagement:

• Able to playa significant role on proposal-making for quantitative research with input from the Head of the Research Department.
• Organize the development of compelling case studies and newsletters (content/visuals) from completed projects, as well as relevant articles to promote brand strategy service.
• Collaborate with Business Department to activate existing clients and develop new clients. Supervise or take charge of brand strategy proposals, attending pitch meetings and presentation meetings
• Support Business Department for account management. Communicate with client, during and after project completion to enhance client loyalty.
• Support marketing activities to promote brand strategy offerings, including attending events, forum and networking activities.

Thought Leadership:

• Contribute to our intellectual leadership efforts through articles and other contributions to our publications
• Keep yourself informed about all the brand strategy knowledge and techniques.
• Be able to act as a thought leader and push forward new frameworks and methods for brand strategy when needed

Team Development:

• Implement quality improvement, including organization, process, and tools.
• Develop/learn and apply innovative methodologies to meet specific goal, such as Competitor/Benchmark - Audits, Industry Overview, Focus Group, In-depth Interview, on traditional qualitative research formats, but can also involve a wider range of varied techniques including Social Web tracking, Biometrics, Quantitative Techniques etc.
• Guide team to learn new knowledge and techniques.
• Coach the team, conduct performance evaluation and improve the quality of team members on aregular basis.

Note: this responsibilities list is non-exhaustive.

 

REQUESTED COMPETENCIES

General:

• Result and customer oriented

• Strong sense of accountability and responsibility with integrity and trust

• Ability to progress autonomously and strong learning ability

• Collaborative sense

• Cross cultural sensitivity with proficiency in English as well as Mandarin

Director specific:

• Planning and Prioritization skills

• Ability toimplement a performance management

• Propensity tobuild relationship and loyalty

• Anticipation andsolving of conflicts

• Developing andMotivating others

• Ability toDelegate effectively

• Quality acumenwith an attention to details

• Systematicthinking and capacity for abstraction

• Proactively and strongly solution driven

Education and Work Experience:

• Fluent in English and Mandarin

• Master degree or above,major in Marketing Management, Brand Strategy, Brand Building or related fieldis a plus

• At least 10 years workexperience in brand strategy research

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). By bringing excellence together from market & consumer research, brand strategy, verbal identity and design, we create meaningful brand journeys.

We drive forward the positive power of branding.

Our leading expertise and unique perspectives are recognized by international awards as well as global media outlets including BBC, The New York Times, The Economist, Bloomberg, CBNWeekly and more.