上海招聘

DESCRIPTION OF THE POSITION

    

    

Labbrand is looking for a sharp and responsible Corporate Branding Specialist to join our Corporate Branding team, based in our Shanghai headquarters. You will help to develop and manage our own brand to be more powerful and successful. You will keep track of our brand images, explore branding activities to promote our brand, share our knowledge and insight on different platforms online and offline, and help maintain public relationship with correspondents, media and related associations.

    

    

DETAILED RESPONSIBILITIES

    

    

Project Excellence:

    

- Support in the development of our corporate branding collateral for our global offices

    

- Work closely with the team on content creation that reflects the company’s spirit of brand innovations.

    

- Assist with public relations, correspondence, media enquiries.

    

- Manage website, social channels (such as Wechat and Instagram) and company newsletters.

    

- Translation of corporate content (English-Chinese and Chinese-English).

    

- Support to monitor Labbrand Group brand image and marketing activities, online and offline to maximize the quality and quantity of incoming requests.

    

    

Client Engagement:

    

- Assist in customer relationship management including customer data base maintenance, targeted e-mail campaign, etc.

    

- Assist in the creation and management of Business Development specific collateral like case studies, client testimonial and campaign materials.

    

    

Thought Leadership:

    

- Assist Corporate Branding Manager to prepare for Annual CB Roadmap planning outlining key objectives, KPIs, and action plans, including resources and budgets needed, as well as owning the roadmap implementation.

    

    

Team Development:

    

- Sensitive on brand buzz with own insights, and initiatively share with the team the trends, knowledge and insights.

    

- Assist Corporate Branding Manager to implement quality improvement, including organization, process, and tools.

    

    

Note: this responsibilities list is non-exhaustive.

    

    

    

REQUESTED COMPETENCIES

    

    

General：

    

- Strong writing ability in both English and Chinese

    

- Fluent in spoken Chinese and English

    

- Strong ability on project management and time management, be able to well arrange the priority on different projects

    

- Strong communication ability, confident to share personal views, proactively to share constructive feedback and communicate both internally and externally

    

- Strong sense of accountability and responsibility with integrity and trust

    

- Ability to progress autonomously and strong learning ability

    

- Collaborative sense with cross cultural sensitivity and in cross department work

    

    

    

Corporate Branding specific：

    

- Bachelor degree or above, major in public relations, journalism, marketing management, advertising, English Literature or related fields.

    

- 1-2 years’ experience either in client side marketing department or agency-side corporate branding department

    

- Strong writing capability with a passion for content creation

    

- Brand thinking and capacity for abstraction

    

- Good sense of aesthetics; design or art background is a plus

    

- Quality acumen with an attention to details

    

- SEO basic knowledge is a plus

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). By bringing excellence together from market & consumer research, brand strategy, verbal identity and design, we create meaningful brand journeys.

We drive forward the positive power of branding.

Our leading expertise and unique perspectives are recognized by international awards as well as global media outlets including BBC, The New York Times, The Economist, Bloomberg, CBNWeekly and more.