上海招聘

KEY JOB RESPONSIBILITies

E-commerce Operations:

1.         Responsible for e-commerce strategic planning and management, including but not limited to Tmall/Taobao and JD for both store operations and B2B & B2C distributions;

2.         Responsible for product marketing, campaign and promotion planning to drive revenue and profitability;

3.         Responsible for product data attribute and classification maintenance of online stores and B2B. Optimize webpage and promotion, website advertisement and contents, etc.;

4.         Responsible for R&D to develop new products, pricing, inventory and marketing strategies that align with business needs;

5.         Analyze data to implement the best e-commerce operation practices. Assess markets and opportunities while controlling potential risks to deliver the optimal customer experience with the maximum business benefit.;

6.         Lead, manage and develop the e-commerce team. 

Branding:

1.         Develop and implement the company’s brand strategies and marketing plans that meet financial objectives

2.         Support innovations in new product development by ensuring new products are in line with brand strategy, trends, and future needs shared by customers

3.         Manage the development of integrated marketing campaigns with both internal and external partners, including execution and post campaign analysis

4.         Manage all brand projects including advertising, merchandising, promotions, shopper marketing, tradeshow support and innovation

5.         Develop consumer research objectives and lead qualitative and quantitative research initiatives, including surveys, focus groups, positioning tests and packaging studies to collect consumers’ feedback, identify consumers’ insights, guide business decisions and validate opportunities

6.         Proactively identify needs and opportunities that impact the customer experience

7.         Craft brand digital and social media strategies in partnership with the digital service team. Oversee digital content development to drive brand awareness and engagement with consumers

8.         Work collaboratively and consult with/influence cross-functional partners to drive go-to-market plans

9.         Measure and report performance of all marketing activities, assess ROI and KPIs

 

REQUIREMENTS:

• Bachelor degree or above;
• Minimum 5 years of practical e-commerce operations management experience in Tmall/Taobao/JD and etc.;
• Minimum 5 years of experience in brand management, brand marketing or related, preferably in consumer product industry
• Proven track record of establishing, developing and enhancing brands
• Experience developing and leading successful integrated marketing campaigns
• Ability to craft vision and strategy, then make it come to life with actionable plans.
• Critical thinking and decision-making skills
• Strong project management skills
• Strong research and analytical capability
• Excellent presentation and influencing communication skills
• Highly adaptable and energized by rapid change and ambiguity
• Highly collaborative; skilled at working cross-functionally to drive results
• Positive, self-starter and multi-tasker
• Good verbal and written English
  

作为中国曾经的电视广告公司，橡果国际如今利用20年的电视直销历史，通过在中国的电子商务平台、特定电子商务和社交电商平台上，以及直销等方式向消费者销售其优质品牌产品。
橡果国际的业务包括两个主要部门：品牌部和新业务部。在品牌部，橡果继续销售其知名品牌，包括背背佳姿势矫正产品和氧立得家庭医疗器械产品。新业务部成立于 2018年，包括把世界上***的新鲜和安全的食物直接带给中国消费者的橡果生鲜，以及通过创建数字内容，把美国名人人才和品牌带给中国，也成为他们在中国的数字化代表的橡果娱乐。