上海招聘

Responsibilities:
PR (50%)
? Must be able to understand key trends for the season and apply knowledge to seasonal PR strategies
? Works closely with PR retainer agency for media placement and celebrity/ KOLs seeding result to secure seasonal editorial coverage in national publications, maintaining brand positioning as one of the leaders in the fashion/ luxury market.
? Responsible for media placement including print and online, planning and execute media amplification to maximize exposures.
? Responsible for all celebrity collaboration in both long-term as brand ambassadors / friends and short-term in seasonal campaigns including contract negotiation, planning, briefing, logistic arrangement and execution, etc.
? Work closely with the merchandising team to make sure they are aware of editor reactions and to make sure that our editorial efforts correspond with the buys.

Retail Marketing (40%)
? Build and maintain good relationship with all landlords to and develop master plan, calendar, implement by retail marketing activities of program and mechanic design for out/in mall advertising/ in store event, etc.
? Content control for Campaign theme, KV, POP UP, landlord digital wechat site
? Coordinate the execution between other teams and Monitor development and progress
? Work closely with global team and event agency by leading all third parties following global concept and make sure it’s on brand in every way for image events.

Others (10%)
? Assist Marketing head to execute PR & marketing projects by campaign.
? Follow pre-assigned budgets and manage annual budget plan and tracking
? Report collection and analysis

Requirements:
? Strong written and verbal skills in both English and Mandarin
? Above 5 years related PR and retail Marketing experience in fashion/ cosmetics/ sport industry
? High sensitivity to fashion hotspots
? Keen sensitive to competitor action and pioneering spirit in exploring new creative ideas in retail marketing and PR universe
? Logical thinking, strong interpersonal communication & convincing skills
? Quick learner, strong project management skills with self-motivation and cooperative team spirit
? KPI achieved and result driven

OTB是一家意大利奢侈品集团，旗下有Diesel，Marni，Maison Margiela三个品牌在亚太区运营。

Diesel品牌以突破传统及带领潮流闻名，一直是牛仔和休闲时尚的领导先锋。在维持其品牌特有的DNA的同时，近年Diesel更进军高级成衣市场，在众多的奢侈品时装品牌中独树一帜。Diesel不断地吸引世界各地的新爱好者，品牌的国际狂热份子分布极广，甚至比意大利北部Molvena的连绵不断的山丘更广阔，而那里便是公司的总部。尽管Diesel在高速扩充，但其哲学与Renzo Rosso在1978年创立的时候一样：他期望的是一个能代表激情、独特和自我表达的品牌。今天，Diesel继续开拓它自己的轨迹。“Diesel星球”现已拥有四千个充满奇思异想的个体；这个充满个性色彩、国际化的群体在各个领域中都抱有冒险及实验的极大热情，从时装设计、平面设计到店铺室内设计、零售和市场推广。Diesel一直在成功改变：每季生产超过三千件新产品，而每一件都经过自由的创作过程，灵感源源不断。
鼎赛龙（上海）商业有限公司作为Diesel在中国大陆地区的总公司，现已在上海、北京、天津和沈阳等地开设有30多家直营店，并在不断发展成长中。

Maison Margiela品牌介绍：
真正的法国高级定制品牌- Masion Margiela
法国高定设计师称号受法国法律保护，由法国工业部负责颁发，只针对在巴黎制作的设计师品牌。能获此殊荣的设计师被认为是达到了全球设计界的巅峰水平，由他们手工精心制作的奢华服装拥有全球最富有的客户群。
MM6作为品牌Maison Martin Margiela马丁·马吉拉的女装副线品牌，致力于推出性价比更高，可穿性更强却仍然极富原创性的服饰。
MM6创立于1997年，逆行了主线的“号码编码”风格，将极简风格发挥到极致。同时延续了设计师的“解构主义“风格，营造出天马行空的创意氛围。
同主线Maison Martin Margiela一样，MM6的品牌精髓来源于有着“解构怪才”之称的设计师Martin Margiela马丁·马吉拉。在时尚界享有“解构主义大师”的马丁·马吉拉是一位来自比利时的著名设计师，曾担任爱马仕(Hermès)的创意总监。他挣脱传统服饰设计的架构，看穿衣服的构造及衣料的特性，再进行重新改造或拼接，让创意与设计肆意碰撞，为时尚达人们带来无限灵感。