上海招聘

Company Description

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Do you want beneficial technologies being shaped your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

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Job Description

1.？？？？？？ Develop branding strategy for storyline and framework presence to build quantitative brand awareness and increase car driver intimacy

2.？？？？？？ Be responsible for regular and consistent update for Bosch Car Service website, WeChat official account, WeChat shopping mall, Weibo, Tiktok, Meituan, Dazhongdianping, design center (AD generator)

3.？？？？？？ Develop online marketing strategy and activity roadmap

4.？？？？？？ Be responsible for consistent presence and connection to Tmall, ******, Suning, Meituan, Dazhongdianping

5.？？？？？？ Create template for 2C promotion development & deployment to create market pull, clear value proposition to franchise customers is a must

6.？？？？？？ Coordinate Roll-out and improvement plan based on NPS

7.？？？？？？ Be responsible for VI qualification

8.？？？？？？ Enable business intelligence and contribute to AA ecosystem

Qualifications

1.？？？？？？ Good skills in short video and live stream

2.？？？？？？ Experience in WeChat, Meituan, Dazhongdianping environment

3.？？？？？？ More than 2 year experience in 2C marketing

4.？？？？？？ Experience in automotive aftermarket business is a plus

5.？？？？？？ Good Communication skill

6.？？？？？？ Good presentation skill

7.？？？？？？ Project management experience

8.？？？？？？ Logical and structured working style

9.？？？？？？ Able to deliver with can-do attitude

10.？ ？？ Fluent English is a plus

博世车联是博世汽车专业服务网络旗下的特许加盟业务，传承了博世汽车售后业务的核心理念——“诊断+配件+服务”。在博世强大汽车技术支撑下，博世车联致力于向每一位车主提供优质汽车售 后服务。
每一家博世车联，都以“ 检测，维修，贯穿始终的优质服务”的服务理念服务广大车主。 博世车联为汽车后市场服务业引入一套全新的商业模式。总部提供的全方位解决方案为加盟商提供了低风险高回报的发展前景。加盟商借助特许经营的强复制性，迅速扩大业务规模抢占市场先机。 除加盟总部提供的配件，培训，市场营销等多方面的支持，加盟总部专业的服务顾问团队为加盟商日 常运营提供更及时、实用的贴身服务。

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