Jaguar Marketing/Product Senior Manager(职位编号：296)
苏州奇瑞捷豹路虎贸易有限公司
- 公司规模：150-500人
- 公司性质：合资(欧美)
- 公司行业：汽车及零配件
职位信息
- 发布日期：2013-01-28
- 工作地点：常熟
- 招聘人数：1
- 职位类别：市场/营销/拓展经理
职位描述
The JV Marketing Sales and Service (MS&S) Jaguar Marketing/Product Senior Manager is responsible for developing the product, pricing, and mix aspects of the products to be produced by the JV between Chery and Jaguar Land Rover. In addition, will support development of an integrated Marketing Comms strategy for the JV Jaguar products in conjunction with the JLR NSC/Global teams. This role will be closely associated with the JLR China NSC team, to ensure one JLR voice to the customer and Dealer network as well as back to the JLR Global Brand teams.
？ Ensure the efficient and effective delivery of the Launch Planning Process ensuring alignment with the Global
Product Creation System – acting with the China NSC to be the voice of China in this process.
？ Work in conjunction with the China NSC to deliver seamless and integrated communication and brand plans for
imported and localized products.
？ Optimize the JV Jaguar product offer for the market within the flexibility possible to deliver maximum consumer
attractiveness, whilst achieving volume and profit targets.
？ Manage the product requirements into the Jaguar Systems and processes for both existing and future JV
products.
？ Monitor the competitive environment, and manage the response in content and prices of the JV Jaguar product
offering to maintain/enhance competitiveness and maximize revenue opportunities.
？ Develop the 'order-guide'/vehicle specification strategies.
？ Develop and manage the option pricing and packaging strategies.
？ Support product researches and surveys (clinics etc.)
？ Develop new market relevant strategies (portfolio, emissions, localisation)
？ Assist development of the JV product Jaguar Marketing Comms strategy.
？ Assist Marketing to recommend and execute all creative for the brand/product to support product
launch/promotion.
？ Monitor all brand activities (including ATL and BTL, e.g. advertising, promotion / campaign, merchandising), to
ensure on time delivery and quality execution
？ 1 * Jaguar Product Manager (starting Sept 2013))
？ 1 * Marketing Comms Manager (starting Oct 2013)
？ Bachelor degree or above in a marketing related topic. Essential
？ Solid experience in automotive product planning. >5 years/Essential
？ 2 years within a marketing communications role in an Automotive consumer product orientated environment.
>3 years/Desirable
？ Analytical, systematic and logical thinker with the ability to lead a multifunctional team. >3 years/Essential
？ Strong interpersonal and influencing skills. >3 years/Essential
？ Ensure the efficient and effective delivery of the Launch Planning Process ensuring alignment with the Global
Product Creation System – acting with the China NSC to be the voice of China in this process.
？ Work in conjunction with the China NSC to deliver seamless and integrated communication and brand plans for
imported and localized products.
？ Optimize the JV Jaguar product offer for the market within the flexibility possible to deliver maximum consumer
attractiveness, whilst achieving volume and profit targets.
？ Manage the product requirements into the Jaguar Systems and processes for both existing and future JV
products.
？ Monitor the competitive environment, and manage the response in content and prices of the JV Jaguar product
offering to maintain/enhance competitiveness and maximize revenue opportunities.
？ Develop the 'order-guide'/vehicle specification strategies.
？ Develop and manage the option pricing and packaging strategies.
？ Support product researches and surveys (clinics etc.)
？ Develop new market relevant strategies (portfolio, emissions, localisation)
？ Assist development of the JV product Jaguar Marketing Comms strategy.
？ Assist Marketing to recommend and execute all creative for the brand/product to support product
launch/promotion.
？ Monitor all brand activities (including ATL and BTL, e.g. advertising, promotion / campaign, merchandising), to
ensure on time delivery and quality execution
？ 1 * Jaguar Product Manager (starting Sept 2013))
？ 1 * Marketing Comms Manager (starting Oct 2013)
？ Bachelor degree or above in a marketing related topic. Essential
？ Solid experience in automotive product planning. >5 years/Essential
？ 2 years within a marketing communications role in an Automotive consumer product orientated environment.
>3 years/Desirable
？ Analytical, systematic and logical thinker with the ability to lead a multifunctional team. >3 years/Essential
？ Strong interpersonal and influencing skills. >3 years/Essential
公司介绍
苏州奇瑞捷豹路虎贸易有限公司
Suzhou Chery Jaguar Land Rover Co., Ltd
About us
Suzhou Chery Jaguar Land Rover Co., Ltd, is an independent joint venture between Chery Automobile and Jaguar Land Rover. The scope of the new joint venture will include the manufacture of Jaguar Land Rover, Chery and Joint Venture branded vehicles; establishment of a research and development facility; engine manufacture; and sale of vehicles produced by the joint venture.
The two companies bring a depth of knowledge from the automotive industry in China and around the world. Chery Automobile Co. Ltd was founded on 8 January 1997. The company is headquartered in Wuhu, Anhui Province, China. Since its formation, Chery has emerged as one of China's largest and most productive automotive manufacturers. Chery is also China's largest vehicle exporter to markets in over 60 countries. Chery products include passenger cars, SUVs as well as engines and transmissions. In 2011, Chery recorded sales of 643,000 units, ranked No. 6 among the passenger vehicle manufacturers in China.
Jaguar Land Rover (JLR) is the largest manufacturer of premium vehicles in the UK. The company, with a global workforce exceeding 21,000 employees, sells vehicles in more than 170 countries; the UK, North America and China are its largest markets. In 2005, sales in China accounted for 1% of combined Jaguar and Land Rover sales. It is now JLR's third largest market and is still growing; annual sales in 2011 increased by 60%, to 42,000. JLR is headquartered at Whitley, near the UK city of Coventry.
Suzhou Chery Jaguar Land Rover Co., Ltd
About us
Suzhou Chery Jaguar Land Rover Co., Ltd, is an independent joint venture between Chery Automobile and Jaguar Land Rover. The scope of the new joint venture will include the manufacture of Jaguar Land Rover, Chery and Joint Venture branded vehicles; establishment of a research and development facility; engine manufacture; and sale of vehicles produced by the joint venture.
The two companies bring a depth of knowledge from the automotive industry in China and around the world. Chery Automobile Co. Ltd was founded on 8 January 1997. The company is headquartered in Wuhu, Anhui Province, China. Since its formation, Chery has emerged as one of China's largest and most productive automotive manufacturers. Chery is also China's largest vehicle exporter to markets in over 60 countries. Chery products include passenger cars, SUVs as well as engines and transmissions. In 2011, Chery recorded sales of 643,000 units, ranked No. 6 among the passenger vehicle manufacturers in China.
Jaguar Land Rover (JLR) is the largest manufacturer of premium vehicles in the UK. The company, with a global workforce exceeding 21,000 employees, sells vehicles in more than 170 countries; the UK, North America and China are its largest markets. In 2005, sales in China accounted for 1% of combined Jaguar and Land Rover sales. It is now JLR's third largest market and is still growing; annual sales in 2011 increased by 60%, to 42,000. JLR is headquartered at Whitley, near the UK city of Coventry.