Land Rover Marketing Comms Manager(职位编号：297)
苏州奇瑞捷豹路虎贸易有限公司
- 公司规模：150-500人
- 公司性质：合资(欧美)
- 公司行业：汽车及零配件
职位信息
- 发布日期：2013-01-28
- 工作地点：常熟
- 招聘人数：1
- 职位类别：市场/营销/拓展经理
职位描述
The JV Marketing Sales and Service (MS&S) Marketing Communications Manager assists in the development of Marketing Communication plans for vehicles produced by the JV between Chery and Jaguar Land Rover. This role will also be closely associated with the JLR China National Sales Company team, to ensure one JLR voice to the customer and Dealer network, as well as to the JLR Global Brand teams.
The Marketing Team plays an important role in understanding the Chinese customer, raising brand awareness, and providing better products and services to our customers. It also involves brand/product research, brand/product strategy, advertisements, customer relationships and customer events. Ultimately, it is the role of the Marketing Team to attract customers to the Brand and retain their loyalty.
The role and key responsibilities:
？ Ensure the efficient and effective delivery of the Communications / Brand plan – acting with the China NSC to be
the voice of China in this process.
？ Support Senior Comms. Manager with below activites:
？ Assist the Marketing team in planning the brand strategy and tactics, including a plan for each vehicle nameplate.
？ Recommend, formulate and implement annual media plan (differ in each nameplate) to achieve allocated brand
objectives (ie. Brand funnel)
？ Assist Marketing to recommend and execute creative for the brand/product to support product launch/promotion.
？ Monitor all brand activities (including ATL and BTL, e.g. advertising, promotion / campaign, merchandising), to
ensure on time delivery, cost efficiency, and quality execution.
？ Cooperate with Advertising agencies
？ Assist in the development of the long term brand strategic plan by analyzing and tracking various market data.
？ Cooperate with dealer marketing team to monitor, support, and manage their local ATL marketing.
？ Support Event/CRM on creative for the brand/product.
None
？ Bachelor degree or above in marketing or related topics. Essential
？ Solid understanding of and experience within an automotive or consumer-centric product. Successfully created
professional marketing materials and campaign schedule control – in agency or client. >4 years/Essential
？ A strategic thinker, but one who can also put ideas into action and deliver results. >3 years/Desirable
？ Has customer-focused mindset, takes responsibility, has integrity, is innovative, and drives for results.
>4 years/Essential
？ Good communication and project management skills, Ability to multitask and set priorities, with attention to detail
and accuracy. >4 years/Essential
？ Excellent oral and written communication skills for both English and Mandarin. Essential
The Marketing Team plays an important role in understanding the Chinese customer, raising brand awareness, and providing better products and services to our customers. It also involves brand/product research, brand/product strategy, advertisements, customer relationships and customer events. Ultimately, it is the role of the Marketing Team to attract customers to the Brand and retain their loyalty.
The role and key responsibilities:
？ Ensure the efficient and effective delivery of the Communications / Brand plan – acting with the China NSC to be
the voice of China in this process.
？ Support Senior Comms. Manager with below activites:
？ Assist the Marketing team in planning the brand strategy and tactics, including a plan for each vehicle nameplate.
？ Recommend, formulate and implement annual media plan (differ in each nameplate) to achieve allocated brand
objectives (ie. Brand funnel)
？ Assist Marketing to recommend and execute creative for the brand/product to support product launch/promotion.
？ Monitor all brand activities (including ATL and BTL, e.g. advertising, promotion / campaign, merchandising), to
ensure on time delivery, cost efficiency, and quality execution.
？ Cooperate with Advertising agencies
？ Assist in the development of the long term brand strategic plan by analyzing and tracking various market data.
？ Cooperate with dealer marketing team to monitor, support, and manage their local ATL marketing.
？ Support Event/CRM on creative for the brand/product.
None
？ Bachelor degree or above in marketing or related topics. Essential
？ Solid understanding of and experience within an automotive or consumer-centric product. Successfully created
professional marketing materials and campaign schedule control – in agency or client. >4 years/Essential
？ A strategic thinker, but one who can also put ideas into action and deliver results. >3 years/Desirable
？ Has customer-focused mindset, takes responsibility, has integrity, is innovative, and drives for results.
>4 years/Essential
？ Good communication and project management skills, Ability to multitask and set priorities, with attention to detail
and accuracy. >4 years/Essential
？ Excellent oral and written communication skills for both English and Mandarin. Essential
公司介绍
苏州奇瑞捷豹路虎贸易有限公司
Suzhou Chery Jaguar Land Rover Co., Ltd
About us
Suzhou Chery Jaguar Land Rover Co., Ltd, is an independent joint venture between Chery Automobile and Jaguar Land Rover. The scope of the new joint venture will include the manufacture of Jaguar Land Rover, Chery and Joint Venture branded vehicles; establishment of a research and development facility; engine manufacture; and sale of vehicles produced by the joint venture.
The two companies bring a depth of knowledge from the automotive industry in China and around the world. Chery Automobile Co. Ltd was founded on 8 January 1997. The company is headquartered in Wuhu, Anhui Province, China. Since its formation, Chery has emerged as one of China's largest and most productive automotive manufacturers. Chery is also China's largest vehicle exporter to markets in over 60 countries. Chery products include passenger cars, SUVs as well as engines and transmissions. In 2011, Chery recorded sales of 643,000 units, ranked No. 6 among the passenger vehicle manufacturers in China.
Jaguar Land Rover (JLR) is the largest manufacturer of premium vehicles in the UK. The company, with a global workforce exceeding 21,000 employees, sells vehicles in more than 170 countries; the UK, North America and China are its largest markets. In 2005, sales in China accounted for 1% of combined Jaguar and Land Rover sales. It is now JLR's third largest market and is still growing; annual sales in 2011 increased by 60%, to 42,000. JLR is headquartered at Whitley, near the UK city of Coventry.
Suzhou Chery Jaguar Land Rover Co., Ltd
About us
Suzhou Chery Jaguar Land Rover Co., Ltd, is an independent joint venture between Chery Automobile and Jaguar Land Rover. The scope of the new joint venture will include the manufacture of Jaguar Land Rover, Chery and Joint Venture branded vehicles; establishment of a research and development facility; engine manufacture; and sale of vehicles produced by the joint venture.
The two companies bring a depth of knowledge from the automotive industry in China and around the world. Chery Automobile Co. Ltd was founded on 8 January 1997. The company is headquartered in Wuhu, Anhui Province, China. Since its formation, Chery has emerged as one of China's largest and most productive automotive manufacturers. Chery is also China's largest vehicle exporter to markets in over 60 countries. Chery products include passenger cars, SUVs as well as engines and transmissions. In 2011, Chery recorded sales of 643,000 units, ranked No. 6 among the passenger vehicle manufacturers in China.
Jaguar Land Rover (JLR) is the largest manufacturer of premium vehicles in the UK. The company, with a global workforce exceeding 21,000 employees, sells vehicles in more than 170 countries; the UK, North America and China are its largest markets. In 2005, sales in China accounted for 1% of combined Jaguar and Land Rover sales. It is now JLR's third largest market and is still growing; annual sales in 2011 increased by 60%, to 42,000. JLR is headquartered at Whitley, near the UK city of Coventry.