Launch Planning Manager(职位编号：300)
苏州奇瑞捷豹路虎贸易有限公司
- 公司规模：150-500人
- 公司性质：合资(欧美)
- 公司行业：汽车及零配件
职位信息
- 发布日期：2013-01-28
- 工作地点：常熟
- 招聘人数：1
- 职位类别：市场企划经理/主管
职位描述
The JV Marketing Sales and Service (MS&S) Marketing Launch Senior Manager leads a cross-functional team in the development of the Launch Strategy and Plans, for the Jaguar & Land Rover products produced by the JV between Chery and Jaguar Land Rover. This role will be closely associated with the JLR China National Sales Company team, to ensure one JLR voice to the customer and Dealer network, as well as to the JLR Global Brand teams.
Launch planning has the responsibility for the management of cross-functional marketing, sales and service launch preparation and delivery for all new customer-facing products, working in parallel with global product marketing and multiple cross-functional teams. E.g sales, PR, brand, product, communications.
The role and key responsibilities:
？ Ensure the efficient and effective delivery of the Launch Planning Process ensuring alignment with the Global
Product Creation System – acting with the China NSC to be the voice of China in this process.
？ Work in conjunction with the China NSC to deliver seamless and integrated launch plans for imported and
localized products.
？ Reviewing product Programme launch readiness against determined metrics, with relevant analysis of
performance versus deliverables and compiling reports detailing performance updates.
？ Developing and delivering launch event planning and content.
？ Managing pre-production vehicles and the launch planning budget.
？ Liaise with functional owners to support and guide through the launch process.
？ Manage the launch planning meeting cadence and control process with key market stakeholders.
Other:
？ Actively engage in the general management of the J.V. Jaguar Land Rover brand
？ Promote understanding of China’s needs within the UK head office, leading to increasing levels of marketing support
and valid product offerings.
None
？ Bachelor degree or above in marketing or related topics. Essential
？ A dynamic marketing professional, with previous automotive; ideally has agency experience. >5 years/Essential
？ A strategic thinker, but one who can also put ideas into action and deliver results. >3 years/Desirable
？ Strong strategic planning, implementation and project management skills. >3 years/Essential
？ Self-motivated, independent, able to take initiatives and drive change. >3 years/Desirable
？ Evidence of managing complicated projects with many stakeholders. >3 years/Desirable
？ Excellent English and Mandarin skills, both written and spoken. Essential
Launch planning has the responsibility for the management of cross-functional marketing, sales and service launch preparation and delivery for all new customer-facing products, working in parallel with global product marketing and multiple cross-functional teams. E.g sales, PR, brand, product, communications.
The role and key responsibilities:
？ Ensure the efficient and effective delivery of the Launch Planning Process ensuring alignment with the Global
Product Creation System – acting with the China NSC to be the voice of China in this process.
？ Work in conjunction with the China NSC to deliver seamless and integrated launch plans for imported and
localized products.
？ Reviewing product Programme launch readiness against determined metrics, with relevant analysis of
performance versus deliverables and compiling reports detailing performance updates.
？ Developing and delivering launch event planning and content.
？ Managing pre-production vehicles and the launch planning budget.
？ Liaise with functional owners to support and guide through the launch process.
？ Manage the launch planning meeting cadence and control process with key market stakeholders.
Other:
？ Actively engage in the general management of the J.V. Jaguar Land Rover brand
？ Promote understanding of China’s needs within the UK head office, leading to increasing levels of marketing support
and valid product offerings.
None
？ Bachelor degree or above in marketing or related topics. Essential
？ A dynamic marketing professional, with previous automotive; ideally has agency experience. >5 years/Essential
？ A strategic thinker, but one who can also put ideas into action and deliver results. >3 years/Desirable
？ Strong strategic planning, implementation and project management skills. >3 years/Essential
？ Self-motivated, independent, able to take initiatives and drive change. >3 years/Desirable
？ Evidence of managing complicated projects with many stakeholders. >3 years/Desirable
？ Excellent English and Mandarin skills, both written and spoken. Essential
公司介绍
苏州奇瑞捷豹路虎贸易有限公司
Suzhou Chery Jaguar Land Rover Co., Ltd
About us
Suzhou Chery Jaguar Land Rover Co., Ltd, is an independent joint venture between Chery Automobile and Jaguar Land Rover. The scope of the new joint venture will include the manufacture of Jaguar Land Rover, Chery and Joint Venture branded vehicles; establishment of a research and development facility; engine manufacture; and sale of vehicles produced by the joint venture.
The two companies bring a depth of knowledge from the automotive industry in China and around the world. Chery Automobile Co. Ltd was founded on 8 January 1997. The company is headquartered in Wuhu, Anhui Province, China. Since its formation, Chery has emerged as one of China's largest and most productive automotive manufacturers. Chery is also China's largest vehicle exporter to markets in over 60 countries. Chery products include passenger cars, SUVs as well as engines and transmissions. In 2011, Chery recorded sales of 643,000 units, ranked No. 6 among the passenger vehicle manufacturers in China.
Jaguar Land Rover (JLR) is the largest manufacturer of premium vehicles in the UK. The company, with a global workforce exceeding 21,000 employees, sells vehicles in more than 170 countries; the UK, North America and China are its largest markets. In 2005, sales in China accounted for 1% of combined Jaguar and Land Rover sales. It is now JLR's third largest market and is still growing; annual sales in 2011 increased by 60%, to 42,000. JLR is headquartered at Whitley, near the UK city of Coventry.
Suzhou Chery Jaguar Land Rover Co., Ltd
About us
Suzhou Chery Jaguar Land Rover Co., Ltd, is an independent joint venture between Chery Automobile and Jaguar Land Rover. The scope of the new joint venture will include the manufacture of Jaguar Land Rover, Chery and Joint Venture branded vehicles; establishment of a research and development facility; engine manufacture; and sale of vehicles produced by the joint venture.
The two companies bring a depth of knowledge from the automotive industry in China and around the world. Chery Automobile Co. Ltd was founded on 8 January 1997. The company is headquartered in Wuhu, Anhui Province, China. Since its formation, Chery has emerged as one of China's largest and most productive automotive manufacturers. Chery is also China's largest vehicle exporter to markets in over 60 countries. Chery products include passenger cars, SUVs as well as engines and transmissions. In 2011, Chery recorded sales of 643,000 units, ranked No. 6 among the passenger vehicle manufacturers in China.
Jaguar Land Rover (JLR) is the largest manufacturer of premium vehicles in the UK. The company, with a global workforce exceeding 21,000 employees, sells vehicles in more than 170 countries; the UK, North America and China are its largest markets. In 2005, sales in China accounted for 1% of combined Jaguar and Land Rover sales. It is now JLR's third largest market and is still growing; annual sales in 2011 increased by 60%, to 42,000. JLR is headquartered at Whitley, near the UK city of Coventry.