上海招聘

Paid Media and Traffic Optimization

  

1. Develop Tmall & ****** paid media strategy by AIPL, traffic building block and budget allocation by platform by media channel by product/offer to best support EC sales.

  

2. Manage and optimize paid media performance (Brand-zone, Express, Zuanzhan, Taoke) on Tmall &****** platform to generate more traffic and sales.

  

3. Provide creative brief for all media formats. Test and learn media communication by consumer profile.

  

4. Analyze ROI by tracking all media format results, including performance dashboard and metrics reporting as well as manage and guide TP's daily operation.

  

5. Identified and manage free traffic resources on Tmall & ******.

  

6. Regular competitor media and traffic study."

  

  

Content Based Channel Management

  

1. Take the lead in working with Taobao's content-based channels (MCN) and provide content brief to TP.

  

2. Led and participated in the creation of VS Brand Hub, Taobao's equivalent of WeChat. Managed its

  

daily operation including content/editorial development and execution.

  

3. Responsible for carrying out marketing plans, generating creative content and managing the daily

  

operation of Weitao, Taobao's equivalent of Weibo."

  

  

Flagship Store Merchandising

  

4. Lead flagship store merchandising followed Tmall & JD's promotion calendar and ensure images in line with brand tone & manner.

  

5. Optimize page layout, product displaying and site navigation by tracking and analyzing the

  

conversion rate so as to generate more sales.

  

6. Provide brief to brand marketing team or TP for store merchandising content assets

  

  

E- Marketing Campaign

  

1. Lead the pitching for major platform-wise marketing resources, e.g. Super Fans Day, Super Brand Day to generate more brand awareness as well as GMV on TMall."

  

  

E platform Consumer profile deep dive

  

2.  Use tmall tool e,g, Databank, Damopan, Strategic Center, unidesk..ext to provide analysis to shape EC operation strategy.

  

3.  Work with ISV to deep dive brand conusmer profile.

Requirement:

1.University graduate with 6-8 yearsEmarketing experience in Cosmetics and / oreCommerce is must; Good command of spoken and written Mandarin and English will be an advantage

2.Understanding of eCommerce channel landscape, driving planning to implementation，Digital Background will be a plus

3.Organized and ability to manage multiple priorities; Good communication and relationship building across internal and external stakeholders

4. Strong proficiency in Excel and other Microsoft Office applications

5.Attention to details, good at numbers, resilient and patience. Outgoing and adaptive to different external environment

6.Highly motivated team player and fastlearner with ability to perform at a high caliber under pressure and to work independently with minimum supervision in a dynamic environment

法国皮尔法伯集团成立于1962年，皮尔法伯集团是欧洲***大皮肤学护肤品集团，世界第二大皮肤学护肤品集团，也是全法第二大私营制药集团。集团业务覆盖全球130多个国家和地区，涉及制药、家庭健康和皮肤学护肤品三大领域，是法国处方药妆市场的领导者。
皮尔法伯中国目前主要负责：敏感肌肤专业护理品牌 - 雅漾(AVENE)，天然植物护发品牌 - 馥绿德雅(RENE FURTERER)，安心安全植萃护发品牌 - 康如(KLORANE)在中国市场的推广工作。我们秉承“从健康到美丽”的信仰，始终保持对创新、安全和有效性的关注，为使用者提供安全、自然、活性、耐受性高且符合制药标准的护肤与护发产品。
雅漾品牌(AVENE)是被全球皮肤科医生推荐和认可的医学护肤品品牌，向被各种肌肤敏感问题所困扰的人们提供真正品质卓越的产品和专业的肌肤护理方案。
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康如品牌(KLORANE)作为植萃王国的开拓者，始终秉承以安心安全的植萃自然为本的原则，首推独特植萃护发理念： 一种植物， 一种功效。

公司地址：上海市天目西路128号嘉里不夜城企业中心一座23层
公司官网：********************/fr
雅漾(AVENE)招聘微博：****************/avenejobs
馥绿德雅 (RENE FURTERER)招聘微博：****************/renefurtererjobs