上海招聘

E-marketing Strategy and Consumer Profile Deep Dive
1. Develop Traffic planning and strategy via analytics & insight generation.
2. Lead online shopper strategy and generate shopper insights, craft strategies and initiatives based on learnings and insights, and guide online strategy execution accordingly.
3. Use Tmall tool, i.e. Databank, Damopan, Strategic Center, unidesk.. to provide analysis to shape EC consumer profile and marketing strategy.

Ecommerce Paid Media and Traffic Optimization
1. Champion for E-commerce Traffic/Analytics Intelligence & optimization, co-work with ecommerce partners, include Data/innovation team from Ali/JD, Media agencies to produce & optimize media & content effectiveness, develop best practice and provide guidance to cross teams.
2. Develop paid media strategy, traffic building block and budget allocation by platform by media channel by product and offers to best support EC sales.
3. Manage and optimize paid media performance (i.e. Brand-zone, Express, Zuanzhan, Taoke, etc) for traffic generation.
4. Provide creative brief for all media formats. Test and learn media communication by consumer profile.
5. Analyse ROI by tracking all media format results, including performance dashboard and metrics reporting.

Content Based Channel Management
1. Manage EC in-site brand communication, KOL, livestreaming, lead agency and team to complete EC in-site creative production and real-time optimization, A/B Test to ensure best conversion.
2. Lead and implement design guidelines of flagship stores, manage design agency to timely support seasonal/promotional site design test and learn in existing online impulse to figure out the optimal media mix.
3. Responsible for carrying out marketing plans, generating creative content accordingly.

E- Marketing Campaign Deployment
1. Lead the pitch for major campaigns, i.e. Super Brand Day, Super Hey Box to elevate brand interest and drive more traffic on EC platforms.
2. Lead EC full year marketing plan (develop campaign ideas and creative assets as well as link brand campaigns to land on this channel), work closely with marketing, e-commerce and CRM teams and external partners (i.e. TP, design house, insight agency, creative agency, etc), to achieve overall business objectives by delivering impactful programs.







职位要求：
1. 10 years + of Ecommerce or E-marketing working experience in international FMCG/ cosmetics companies or Ecommerce platforms with proven tracking record, with work spans across new product and campaign/activation development, and Ecommerce brand planning to implementation.
2. Strong business sense, determination to achieve mindset with entrepreneurship spirit. Able to work independently with minimum supervision in a dynamic environment. 
3. Demonstrates a high level of maturity, agility and energy – works collaboratively and positively steers team through changes, confronts conflict constructively up-front, can work under pressure and manage the complexity.
4. Strategic thinking, initiative and creativity seeker, digital savvy, sense the market trend and evolution and able to timely adapt into the strategy and execution accordingly.
5. Attention to details, strong data analytical capability.
6. Strong communication and influencing skills – as the new team leader, able to elevate the team and expand the influential power within the organization, good stakeholder management.
7. Bachelor or above, English fluency is a must.
8. Proven record in people management (subordinate management in prior companies) is a plus.

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康如品牌(KLORANE)作为植萃王国的开拓者，始终秉承以安心安全的植萃自然为本的原则，首推独特植萃护发理念： 一种植物， 一种功效。

公司地址：上海市天目西路128号嘉里不夜城企业中心一座23层
公司官网：********************/fr
雅漾(AVENE)招聘微博：****************/avenejobs
馥绿德雅 (RENE FURTERER)招聘微博：****************/renefurtererjobs