Digital Planner 数字营销策划
满捷管理咨询(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2020-09-17
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:本科
- 语言要求:英语精通
- 职位月薪:1-1.5万/月
- 职位类别:市场/营销/拓展专员 活动策划
职位描述
Work closely with clients and internal agency teams to identify strategic goals and create success metrics.
Create and present digital strategies across digital, content marketing, social media and branding solutions.
Review existing client activity and performance to inform strategic recommendations and goals.
Lead client facing interactions including calls, meetings, presentations and workshops. ?
Support clients and colleagues on campaign tactics and digital best practice. ?
Uncover and define the audience insights that will inform the creative work ?
Write the creative brief ?
Conduct competitive analysis, including sector and channel trends and insights. ?
Provide recommendations on channel and media usage for campaigns.
与客户和内部团队密切合作, 确定战略目标并创建成功指标。
创建内容营销、社交媒体和品牌解决方案的战略。
审查现有客户活动和绩效, 为战略建议和目标提供信息。领导客户的互动, 包括电话、会议、演示和研讨会。为客户和同事提供营销策略和实践方面的支持。
进行竞争分析, 包括行业和渠道趋势和洞察。?
为活动提供有关渠道和媒体使用情况的建议。
任职要求:
Minimum of 3 years’ experience in brand/marketing/communications strategy experience in digital communications. ?
Be able to sell 360 communication strategies to clients and inspire them to buy into breakthrough ideas that don’t follow category conventions. ?
Have a deep understanding of the digital channel capabilities and the digital ecosystems (Tencent, Alibaba etc.) for the campaigns to use as point of reference for the creative and messaging executions. ?
Have a deep understanding of the various digital ecosystems and platform ?
Have a good knowledge of KOl : knowing when and how to use them. Identifying them. ? You’ll be a “practical” person – a “doer”, someone who rolls up their sleeves and gets the job done. ?
An entrepreneurial spirit – you will be self-motivated and able to take the initiative. ?
A finger on the pulse with emerging trends and technologies. ?
Vision for where communications strategy and the wider marketing industry is going.. ?
Native Mandarin speaker. ?
Fluent English writing and speaking skills
至少3年品牌/营销/传播策略经验,有数字传播经验。
能够全面的向客户销售沟通策略,并激励他们接受不遵循类别惯例的突破性想法。
深入了解数字渠道能力和数字生态系统(腾讯、阿里巴巴等),以作为创意和信息执行的参考点。
深入了解各种数字生态系统和平台 了解KOL:知道何时以及如何使用它们。你将成为一个“务实”的人——一个“实干家”,一个卷起袖子完成工作的人。
展望传播战略和更广泛的营销行业的发展方向。英语读写流利 。
职能类别:市场/营销/拓展专员活动策划
关键字:数字营销
公司介绍
我们希望寻找具有创业精神,并准备走出自己舒适区的人员,给我们多样化的团队带来新的视野!如果你渴望破解中国电子商务的密码,加入我们满捷团队吧!
联系方式
- Email:intownsjc@chinajewish.org
- 公司地址:地址:span上海市长宁区镇宁路465弄181号3幢4楼