上海招聘

Description

    

Blue Nile is looking for a passionate, highly analytical China Paid Search Specialist. The position will be responsible for overseeing Blue Nile’s China paid search accounts, and responsibilities will include strategic planning, campaign management, account optimization, keyword research, writing copy, performance reporting and analysis.

    

The ideal candidate will have two or more years of experience managing paid search ads for a large online business or conversion-oriented ad agency, managing Baidu/Sogou/360 etc and Shopping accounts, multi-million RMB budgets and tens of thousands of keywords. The successful candidate is ambitious, willing to roll-up their sleeves, and won’t stop until the goal is achieved. He or she is passionate about paid search and up to speed on latest trends in search marketing.

    

Responsibilities:

    

-        Monitor and analyze paid search campaigns and make regular, proactive changes to improve performance

    

-       Manage relationship with agency to manage Baidu account

    

-       Provide weekly and monthly reports on program performance to drive insights and recommendations

    

-       Provide recommendations on how to optimize PPC content including ad copy and landing page testing

    

-       Execute frequent tests to find optimal ways to balance portfolio, improve profitability, and find innovative ways to grow the program.

    

-       Responsible for understanding and pro-actively addressing trends, or changes to products, algorithms or market influences; manage relationships with the platforms (Baidu/Sogou/360 etc.) and other search vendors.

    

-       Perform keyword research, writing ad copy and optimizing landing pages

    

-       Communicate to manager the details of the programs on a regular basis.

    

-       Knowledge of data analysis tool, like google analysis, baidu tongji etc…

    

-       Good data analysis skill and know how to use SQL 

    

 Qualifications:

    

-       Bachelor’s degree in Marketing or related field preferred

    

-       3+ years’ experience managing large paid search campaigns

    

-       Experience with retail commerce is strongly preferred

    

-       Experience managing budgets exceeding $100k monthly

    

-       Hands on experience working directly in the Baidu/Sogou/360 etc engines is preferred

    

-       Proficient with Adwords Editor,

    

-       Experience with China paid search (Baidu) preferred

    

-       Hands on experience with both text ads and PLA’s is required

    

-       Highly organized, detail-oriented and strong analytical skills required

    

-       Strong analytical skills with ability to drive meaningful actions from large data sets

    

-       Well-versed in Microsoft Excel reporting and analytical tools (filters, vlookups, pivot tables)

    

-       Strong interpersonal and communication skills are key

    

-       Ability to build-out an account end-to-end (keyword, ads, campaigns, settings)

    

-       Strong ability to communicate in both written and spoken English

Blue Nile 是目前全球***的，销售认证钻石，订婚戒指和高级珠宝的在线零售商。我们提供优越的客户服务，拥有非凡的和业界领先的产品质量和风格。我们致力于让每个客户都能有不寻常的购物享受。
我们公司的优势在于能够在不同的环境中有很强的适应能力。我们团队的灵活性，超强的更新意识，以及丰富的知识和资源，积极地影响着我们的业务和每一位客人。我们提倡勤奋， 灵活，善问，以及精诚的团队合作精神来解决问题， 并持续地改进以带来必要的更新。我们是一支追求成功的团队， 会激励任何形式的成就！