上海招聘

Market and Product Strategy Development

• Collect market intelligence through researches and interviews in close cooperation with commercial operations and the sales team
• Understand market trend, customer needs, competitor landscape and other insights through regular data analysis and assessments
• Create product related strategies that will supplement the general marketing plan and support the creation of a sales strategies by providing market insights and data-based analysis

Product Lifecycle Management

• Deeply understand the product portfolio under his/her responsibility, assess market potential for newly developed products
• Drive the new product launch by leading a cross-functional task force consisting of regulatory affairs, customer service, Sales and Finance functions, maintain strong connection to the dental product group Digital.
• Create and regularly update the positioning and pricing of the existing product portfolio after a thorough market analysis.
• Generate ideas and contents of the product related communication tools and work with the MarCom department to create items in line with the marketing and sales strategies.
• Decide on the key communication messages for product during major events, exhibitions and symposiums, coordinate with MarCom to create the specific themes during these events and exhibitions
• Review inventory levels and notify customer service for any volume changes related to foreseeable marketing activities and promotions.
• Close cooperation with the technical service department to timely update them on new product launches and coordinate with them in terms of technical changes of products

Training and Continuous Education

• Conduct internal Train-the-Trainer programs to transfer the new product/solution knowledge to treatment professionals and other internal trainers
• Create external training requirements based on the product strategy to pitch to the Dental Academy and work with them to create the contents of new training programs

Support Key Account and Key Opinion Leader Management

• Design and implement trial programs with key experts chosen from the Dental Academy Key Opinion Leader pool and create speakers/supporters for new products and solutions
• Join the sales team and the Dental Academy team's regular visits to key accounts to collect first-hand feedback from customers to align marketing strategies to market conditions and customer feedbacks

登士柏西诺德（NASDAQ: XRAY）是一家牙科解决方案公司，提供专业的牙科耗材，设备，技术和其他专业产品。包括CAD/CAM全瓷修复系统(CEREC)，X线影像系统，口腔综合治疗台，治疗器械，消毒系统，以及根管，修复，技工和种植领域的专用产品和耗材的研发，生产和销售。
公司成立于2016年，源自于美国登士柏和德国西诺德公司的对等合并。基于各自100多年的历史，两家企业均在牙科产品，技术研发和数字化治疗方面为全世界树立了标杆，如今作为一家企业也将这个优势延续下去。登士柏西诺德是牙科诊所，医院，技工所和授权经销商赖以依赖的合作伙伴。
登士柏西诺德全球总部位于美国北卡罗来纳州夏洛特，公司在全世界40多个国家拥有约15,000名员工，在120多个国家拥有销售机构。
登士柏西诺德在中国有超过600名员工，其中上海是登士柏西诺德中国总部。此外，在北京，深圳，广州，杭州，南京，成都，西安，沈阳，济南，太原等地均设有办公室。