上海招聘

Role Purpose

We are looking for a Data Analysis Manager which is responsible for providing data tracking, analysis, insight and report automation for our digital media campaigns across display, search, email and paid social channels. You will have the opportunity to be a part of an innovative, fast growing team focused on informing and improving the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

    

The Analytics team works closely with the Planning, Digital Platform, Data Management and Solution teams across DAN and Merkle's in China and Globally. Together, these teams work collaboratively to plan, execute, measure, and optimize advertising initiatives. We're looking for an analytical and digital-savvy problem solver to help launch, troubleshoot, and measure client campaigns across multiple industry leading ad platforms, all while improving existing processes through initiatives of automation, documentation, and scale. The ideal candidate is curious and tenacious in solving problems, as well as an expert communicator – comfortable translating complex details to audiences of different technical knowledge.

Key Responsibilities

• Data Management: Create and maintain campaign and media data repository such as media, social, SEO, SEM and Marketing Events etc. in order to pull historical data in a regular basis
• Report Automation and visualization: Consolidate all data resources such as Adobe Analytics, Eloqua, Salesforce etc. to generate a one stop data mart, report automation and data visualization capabilities
• Measurement Framework Design: Assist in documenting and defining standard measurements used as part of mainland China campaigns while aligning with Client's global measurement strategies. And gather and prepare weekly, monthly and Quarterly KPI results reporting
• Campaign Performance Analysis: Support manager to setup campaign analytics within Client defined platforms, as well as assess and report on campaign performance leveraging multi-channel data and multiple tools such as Datorama, Power Bi, Tableau etc.The supplier should also work with media agency to coordinate the population of campaign specific performance dashboards
• Digital Analysis: Provide digital analytics such as website, H5 etc. for campaign optimization
• Data Integration Across Multiple Platforms: Support to generate customer insight by leveraging external data resources as well as data export and import between internal and external tools such as Ali Databank, Ali Strategy Center, Bytedance Cloud Atlas, TDC, JD Jiushu, JD Shufang etc.
• Business Insight: Partner with stakeholders to extract highly relevant, actionable insights and optimization recommendations, as well as executing ad-hoc analysis as required by business stakeholders at all levels

• 3+ years’ working experience in data analysis and data management in the field of digital marketing
• Bachelor’s degree or above in Computer Science, Mathematics, Statistics, Marketing, Economics, or Engineering required
• Working experience with Python or R, as well as web analytics and media analytics is required
• Hands-on technical experience in implementing the media ads tracking code to monitor audience full funnel behaviors from ads to brand site/APP/WeChat Mini Program
• Hands-on technical experience in integrating cross platform data via APIs from Tencent Ad, Baidu, Little Red Book, Douyin, etc
• Hands-on technical experience in using one of the cloud platforms (Ali/Huawei/AWS/Google Cloud) to integrate multi-channel data sources and develop data streams to automate reporting on BI tools such as Tableau, Datorama, Power BI, etc
• Hands on experience in using China specific tools such as Databank, Strategy Center, 云图, TDC etc.
• Good communication skills. Strong English speaking and writing skills
• Strong work ethic and drive to learn as much as possible within the digital marketing space
• Sharp problem solving and troubleshooting skills
• An entrepreneurial spirit, desire to "change the game", self-starter attributes

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。