Brand Protection Specialist
杜邦中国集团有限公司上海分公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:石油/化工/矿产/地质
职位信息
- 发布日期:2020-09-11
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:30-40万/年
- 职位类别:知识产权/专利/商标
职位描述
This role will partner with Business Leadership, Legal, Product Stewardship and external advisors to address brand misuse, trademark infringement, counterfeit products as well as participate in risk management for DuPont’s trademark/brand portfolio. The Brand Protection program has senior leadership support as its’ purpose is to proactively combat global issues which are causing reputational harm to our brands/products and impacting business success by compromising growth opportunities & revenue. The successful candidate will ideally have brand protection, regulatory, legal (Intellectual Property), and/or process leadership background and be a point of contact in the Company for implementation of fair use of our trademarks.
Specific Responsibilities
- Maintain advanced knowledge of leading brand protection approaches including prevention (e.g. anti-counterfeiting), detection, investigation and prosecution
- Collaborate with regional and global business units & the Legal team to proactively assess on-line & off-line brand protection issues and create & execute enforcement strategy
- Work directly with brand protection vendors to baseline and execute e-marketplace take-downs
- Develop relationships with regional e-commerce marketplaces to achieve higher rate of enforcements
- Provide support to Product Stewardship processes and help integrate with brand protection so that a holistic risk management process is established
- Fully understand and uniformly apply the Company’s brand protection standards & practices
- Participate in DuPont and/or industry groups involved in brand protection
- Work with cross-functional DuPont stakeholders to educate and enable compliance of fair use of our brands with customers in their respective channels
- Create and deliver customized education materials for regional Customs agencies to facilitate their cooperation in the identification & seizure of suspected counterfeit product
- Lead special projects, initiatives and teams to expand the brand protection program/efforts across DuPont’s lines of businesses & corporate functions
- Assist with strategic program analysis as the program grows and evolves to meet changing business and Company needs
- Report all results and intelligence on a regular basis with defined reporting tools
- Qualifications & Experience
- essful candidate will possess and demonstrate the following competencies:
- Fluency in Mandarin and excellent English written and oral communication skills with the ability to adapt messages to a broad range of audiences, internal and external
- Four-year degree in marketing, paralegal, economics, international business or other relevant disciplines
- 3+ years of experience ideally in the area of intellectual property and trademark protection but also across market research, branding, marketing or other relevant areas
- Demonstrated experience in establishing new processes and controls
- Ability to work independently but also build partnerships effectively with internal and external stakeholders to create alignment of business and brand protection objectives
- Exceptional organizational skills; ability to manage multiple projects, meet deadlines, and strong attention to detail
Personal Characteristics
- Self-driven, highly organized and adaptable, hands-on, flourishes in a high-growth/fast-paced environment, knows how to inspire and motivate others
- Passionate about intellectual property protection
- Networker with strong influencing skills and the capability to earn broad-based credibility with internal and external shareholders
- Comfortable working within a flat structure with a focus on the success of the broader DuPont team and organization as the means to personal success
职能类别:知识产权/专利/商标
公司介绍
经过200多年的不懈创新,杜邦公司正在进入一个全新的探索发现时代。我们的社群,包括科研人员、工程师、远见卓识之士以及所有合作伙伴,日复一日地通力合作,将各种可能性变为现实世界的产品和解决方案,促进人类社会蓬勃发展。我们的业务包括:
电子与成像
利用行业领先的技术,生产更小型、更智能、更快速的电子产品,将阳光转化为清洁能源,以及为包装和纺织行业提供卓越的印刷品质。
交通与工业
供应高性能树脂、粘合剂和润滑剂,实现适用于航天、汽车和其他严苛环境的材料系统解决方案。
安全与建筑
提供防护和性能解决方案,保障先遣救援人员和产业工人的安全,确保业务和作业的顺利开展。
我们竭尽所能地创造一个更加可持续的世界。我们的宗旨——通过必不可少的创新,推动世界繁荣发展——是我们对社会的承诺。我们将满怀热情,运用经实践验证的科技和创新能力,针对世界面临的复杂挑战,开发可持续的解决方案。了解杜邦公司如何致力于打造更美好的世界,请访问我们的中文网站.
联系方式
- Email:stacy.zong@dupont.com
- 公司地址:上海浦东新区东育路255号前滩世贸中心一期A座28楼 (邮编:200126)