上海招聘

l Support PR & Communications manager to develop digital & social marketing plan to keep in line with brand strategy, including but not limited to digital paid media, owned social platforms (WeChat Weibo & Red), SEO/SEM strategy, social influencer planning, etc.

l Working closely with brand marketing team to achieve business targets and develop best-in-class digital experience to consumers.

l Initiate digital marketing campaigns calendar and supervise the campaign implementation:

n Execute digital campaigns based on marketing calendar to support branding, commercial programs and always-on initiatives. Work closely with agency on creative ideas, content creative on social media, implementation, evaluation.

n Media planning & negotiations with media agency.

n Creative allocations and communicate detailed material requisition.

n Provide post campaign analysis in timely basis with insight on best performing platform including impression, click-through rate, and deeper analysis if possible.

l Set up and lead Social Media innovation to recruit new followers while enhance existing follower’s loyalty:

n Manage digital agencies, KOLs and key influencers on social platform to generate new ideas, high quality content.

n Execute a social media calendar and develop/translate copy and identify creative assets in collaboration with agency and global team.

n Monitor daily on feedbacks for each post. Alert management if any post required immediate response.

n Maintain KOLs list to continuously build brand desirability on social platform.

n Work with agency in retrieving analysis on brand buzz benchmarking with competitors.

l Work with media agency to develop SEO/SEM strategy for local market, and responsible for data analysis and keywords analysis.

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n Review content calendar and suggest localized contents and translation if needed.

n Feedbacks on user experience.

• Manage agencies to provide digital marketing trends and innovations, consumer
• nsafe$-online behavior and insight report, as well as competitors' activities reports
  
• Support event PR plans for brand communication and business growth needs.
• Event PR onsite management for press, celebrities and influencers
• Agency briefing and oversee creative content output for events.
• Ensure content output quality

岗位要求：

• Bachelor Degree or above
• 5+ years of solid digital marketing experience, at least 2 years+ in luxury, beauty or FMCG industry.
• Highly organized and detail oriented.
• Strategic thinking and out of the box thinking.
• Good commercial & consumer sense that drives business.
• Good creative sense on what works on digital & social media.
• Deep understanding and insight on digital dynamic in China market.

• Proactive, enthusiastic, committed with a "can-do" attitude.
• Good analytical skill and team work spirit.
• Fluent in written and spoken English are must.
• Very good at presentation and communication.

祎德(上海)贸易有限公司（VITEL Shanghai）隶属于玮德国际股份有限公司（VITEL International），成立于2015年12月。

玮德国际股份有限公司（ VITEL International ）成立于2003年2月，是一家立足于大中华市场的专业营销公司，总部在台北。玮德国际股份有限公司（ VITEL International ）从世界各地引进质优、健康概念的保养品、生活精品。以真实醇美（Authentic）、健康概念（Well-being）、尖端技术（Cuting-edge）为核心价值。
10/10 HOPE从世界各地引进质优、健康概念的保养品、生活精品，以真实醇美（Authentic）、健康概念（Well-being）、尖端技术（Cuting-edge）为核心价值，并将相同的美好实践在我们给消费者的全方位体验里。10/10 HOPE引进国内并发展成功的品牌包括来自纽约的The Laundress，来自澳洲的Bondi Wash, Grown Alchemist，更有来自欧洲及世界各地的Christophe Robin, 100BON, Bamford, Uka, Absolution, La Belle Meche…

在台北及香港开设有品牌集合店10/10 HOPE，及单一品牌专柜，例如来自英国的有机保养品牌Neal’s Yard Remedies.