上海招聘

General      

  

Job Title/职位： Marketing APM/市场部助理产品经理

  

Department/部门 : HM Marketing/母乳喂养市场部

Reports to/汇报线 : Senior Product Manager/高级产品经理

  

Job Purpose (State the overall objective of the job):

职位目的（简单概括总体的职位目标）

  

Medela is the global leading partner and advocate of breastfeeding. The company is established in 1961 in Switzerland.  

Medela B2C and B2B Product Category will provide mom’s the support of breastfeeding across the whole journey, which including Pumping, Essentials and Hospital product categories, covering both hospital and retail channels.

Marketing Specialist will be responsible for support Product Marketing Manager on product portfolio management and new product launch.

   

美德乐是一家全球领先的倡导母乳喂养的公司，于1961年成立于瑞士。  

美德乐B2C/B2B全产品品类支持妈妈的成功母乳喂养全过程，其中包括吸乳器品类，必需品类及医务品类等；覆盖医院及零售等多营销渠道。  

市场部助理产品经理将协助高级产品经理实现品类的产品管理，以及新品上市工作。

Major Accountabilities (Describe the main results of the job to be achieved):

主要职责（描述主要负责的结果和需要完成的任务）

  

1) Support SPM on product lifecycle management process 

2) Support SPM to coordinate part of new product launch toolbox, including new product re-search, EC page & new product videos design, FAQ training & POS design, ect.   

3) Support PM to develop key product marketing plans and track actual performance

4) Collect and sort key competitors’ marketing information

5) Cooperate with marketing team to execute mega event project 

6) Support product master data management and updates 

7) Support Marketing expense report and contract management

 

1) 协助高级产品经理管理吸乳器和配件品类的日常维护工作;  

2) 协助高级产品经理新品的上市工作, 包括新品调研，电商页面设计，新品广告拍摄，新品培训及其他设计等;  

3) 协助产品经理制定主要产品的市场计划和追踪新品市场表现;

4) 收集竞品的市场活动;

5) 协助市场部执行跨品类的项目合作  

6) 支持产品数据库管理和更新  

7) 执行市场费用报告提交及合同管理

Key Performance Indicators (Indicate how performance will be measured: indicators, activities…) :

关键绩效指标（确认将运用什么样的指标/行动来考量绩效）

  

• Annual product category budget 
• Annual new product launch execution plan 
• Project delivered with expected quality  
• Routine process management on time with quality 
• 年度产品品类预算
• 年度新产品上市执行
• 能够在规定时间能完成交予的任务
• 日常工作的表现

  

Ideal Background (State the minimum and desirable education and experience level):

理想背景（分别列出最低的和理想的学历和经验要求）

Education: 教育背景

Bachelor’s degree or equivalent field (Marketing /Business/Economics etc.) 大学本科 （市场营销、工商管理或经济学等专业）

Languages: 语言水平

English and Chinese: Good in listening, speaking, reading and writing 英文及中文: 听说读写良好

Experience: 工作经验

Minimum 3-5 years in consumer marketing, medical device marketing and/or mom &baby and industry 3-5年工作经验，消费者市场部，医疗器械市场部，或母婴行业

Other Requirements: 其他要求

Strong and quick learner, good sense of marketing and consumer trends, pas-sion with breastfeeding and mom&baby industry Self-motivated and excellent communication skill and team-players with strong work ethics MS office, data mining and graphic design; Be flexible of traveling and working hours 快速学习能力，敏锐的消费者市场趋势和好奇心， 对母乳喂养和母婴行业有热情； 自我驱动力，优秀的人际交流和团队合作，较强的职业道德行为； 熟练办公自动化，数据分析以及图像视频处理；适应灵活出差与办工时间

  

  

美德乐于1961年由Olle Larsson先生在瑞士成立，通过科学研究和产品创新，美德乐从一个瑞士家族企业发展成了全球先进的吸乳器和医疗负压解决方案制造商。我们致力于通过基于科研母乳喂养医疗负压解决方案来提升人类的健康和幸福生活。美德乐提供全套母乳喂养解决方案，产品覆盖高端吸乳器、孕产内衣、乳房护理、母乳存储、清洁消毒和知识服务六大领域。

To us, caring is natural. It is life giving – and life changing.
于我们，关爱是我们自然而然和与生俱来的本能。它给予人类生命力 - 与时俱进又生生不息。
That’s why caring has always guided everything we do at Medela. As a family company, you could even say it’s in our DNA.
这种关爱持续引领着美德乐前进。作为一个家族企业，这也早已深深融入我们的DNA之中。
Over the last 60 years, our company has been devoted to the science of making the most delicate form of care simple, intuitive and effective. For those receiving care as well as those providing it.
在60多年的科研里，我们让这种关爱变得简单直观又行之有效。我们授人以鱼更授人以渔。
Our team is passionate about our commitment to Swiss quality and service, because we know that is how trust is earned.
我们承诺瑞士品质和服务，对此充满热忱，因为我们知晓这是赢得消费者信任的关键。
We understand the needs of moms and babies, patients and the professionals who dedicate themselves to their care.
我们悉心倾听了解每一位妈妈、宝宝、患者和医护专业人士的需求。
By advancing research and gaining deep insight of natural behavior, we develop forward- thinking innovation to nurture life for generations.
得益于长期科研和对消费者行为的深入洞察，我们不断进行前瞻性的创新，致力于造福下一代。
We care about the world around us and commit ourselves to advocacy, sustainability and you, to build a legacy that we all can be proud of.
我们关爱我们周围的世界，并以行动来实现我们的承诺 —— 倡导母乳喂养、可持续性发展、关爱个体，以打造我们引以为豪的品牌传承。
Across the difference stages of life, our products go beyond form and function. They heal, nurture health and build bonds. Building better outcomes through equal parts physics, compassion, engineering, and humanity.
在不同的人生阶段，我们的产品超越本身的形式与性能，它们帮助治愈身体、培育健康和建立亲密联结。结合物理学、工程学、人文博爱和倾心聆听来实现更好的成果。
Because we realized early on that the first step in caring is understanding.
因为我们知道，悉心理解、感同身受，是关爱的***步。
And we’ve been caring for moms and babies, patients and healthcare professionals for so long, we’ve turned it into a science.
长久以来，美德乐悉心关爱每一位妈妈、宝宝、患者和医护专业人士。
我们用爱启迪科技，用科技成就爱。